Talking about what others are afraid to say
Does DTC marketing really work, and are physicians turning to AI instead of relying on MSL’s? Those are two huge questions that every pharma company faces. It depends on the …
Pharma Marketing: The Rise of AI and Patient Trust Read More
Bristol Myers Squibb’s partnership with Microsoft to enhance early detection of lung cancer using artificial intelligence is another high-profile example of pharma’s growing interest in AI. The collaboration aims to …
Bristol Myers Squibb, Microsoft, and the AI Promise: Will Partnerships Like This Actually Deliver Value to Pharma? Read More
Pharma marketers continue to allocate significant budgets to HCP (healthcare professional) websites, hoping that doctors will visit in large numbers. But let’s face reality: physicians aren’t surfing the internet for your …
Why Physicians Avoid Pharma Websites: Key Insights for Marketers Read More
Integrating artificial intelligence (AI) into various industries has become both a reality and a necessity. One field where the impact of AI is particularly profound is medicine. However, the question …
Striking the Balance: The Role of AI in Medicine Read More