POST SUMMARY: Consumer packaged goods companies understand that the secret to social media success (and failure) is to stop talking and start listening. Brands need to stop promoting new products in social media and instead use social to collaborate with people while helping them navigate the complex world of healthcare.
Category Archive: Social media and healthcare
POST SUMMARY: While most pharma companies are staying at arm’s length from social media there are a lot of insights into how patients, and caregivers, are thinking about their health problems and treatments.
POST SUMMARY: I just received the preliminary findings from some qual research that was conducted this weekend in four cities within the US. The objective of the research was to determine if current patients, those taking at least one Rx for a health condition, were interested in engaging a pharma company on social media.