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Category Archive: Social media and healthcare

Social media marketing is dead but opportunities abound for pharma

social media pharma POST SUMMARY: Consumer packaged goods companies understand that the secret to social media success (and failure) is to stop talking and start listening.  Brands need to stop promoting new products in social media and instead use social to collaborate with people while helping them navigate the complex world of healthcare.

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Posted on December 10, 2014December 10, 2014 Social media and healthcare

Mining social media for insights (DTC Marketing)

POST SUMMARY: While most pharma companies are staying at arm’s length from social media there are a lot of insights into how patients, and caregivers, are thinking about their health problems and treatments.

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Posted on December 4, 2014 Focus on patientsHealth information onlineSocial media and healthcare

Physicians and social media

docssocmed64% of physicians use at least one of the types of social network while 36% do not use any, according to the Sources & Interactions Study, September 2013. This breaks down to 13% of doctors using all three types, 25% using 2 of the 3, and 26% using only 1 of the 3 types.

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Posted on November 24, 2014November 24, 2014 Health information onlineInternetMarketing to health care professionalsSocial media and healthcare

Why Facebook health won’t work

online privacyPOST SUMMARY: Online communities can be a valuable patient resource, but safeguards have to be in place.  Using patient data for retargeting or other monetary reasons is going to turn patients off.

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Posted on October 26, 2014 Bad practicesFocus on patientsHealth information onlineSocial media and healthcare

The FDA doesn’t understand social media

SocialMediaBlueComputerKeyPOST SUMMARY: At the heart of the FDA’s current social media marketing policy is the failure to understand how patients are using the Internet to make healthcare decisions.

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Posted on October 1, 2014 Contrarians POVFocus on patientsHealth information onlinein the newsSocial media and healthcare

DTC marketers: listen to your audience via social media

tumblr_static_are-you-listeningPOST SUMMARY:  DTC marketers can learn a lot if they just listen to their target audience via social media as it can yield a wealth of information and patient insights into current marketing messages.

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Posted on September 11, 2014 Focus on patientsInternetSocial media and healthcare

DTC: Is social media really an option?

optionPOST SUMMARY:  I just received the preliminary findings from some qual research that was conducted this weekend in four cities within the US. The objective of the research was to determine if current patients, those taking at least one Rx for a health condition, were interested in engaging a pharma company on social media.

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Posted on August 15, 2014 Focus on patientsSocial media and healthcare

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