The pharma industry, at least in the HCP and DTC areas, is on a path to self-destruction. Why is the industry so slow to adapt and learn and do what’s necessary to help online health seekers make informed and educated decisions? Why aren’t organizational changes implemented in a culture of “decisions by meetings”?
SUMMARY: Health misinformation, especially around COVID vaccines, leads to too many people deciding that the vaccine is really a way to control us. When people get violent at others who want mask mandates to protect children in school and when a whole pharma company fights for a drug that almost all medical professionals say doesn’t work, it’s time to rethink what our job really is.
SUMMARY: The pharmaceutical trade publications, except STAT News and Endpoints, have remained silent on the sham approval of Biogen’s Alzheimer’s drug. Pharma trade magazines have become irrelevant, and most could care less what they print, although they try to suck up with phony awards. It’s up to people within the industry to push back and try to be the change we want and need to see.