Women in the United States have long lagged behind their counterparts in other high-income countries in terms of access to health care and health status. U.S. women report the least…
Category: Research Findings
The quest for online health information
Nearly 80 percent of the patients who looked up things online before seeing a doctor reported that their searches actually improved their experience. (Source: Anthony M. Cocco, a doctor at St….
Social media & BOTS in DTC
Last week I attended some research whose objective was to measure online health seekers’ attitudes towards the use of social media and BOTS for drug and medical device companies. The…
Pharma websites not influential enough
KEY TAKEAWAY: Online health seekers are on a journey that is very personal. They will go to a lot of websites to get the information they need to make a…
Patient communications with their doctors
KEY TAKEAWAY: Patients want to communicate online with their doctors, but we shouldn’t mistake the key benefits of online communications, appointments, Rx renewals, with the need for an HCP to physically…
DTC ads: Patients do pay attention but they don’t lead to desired action
KEY TAKEAWAY: Target audiences are paying attention to DTC TV ads, but the results are not what DTC marketers want. DTC TV ads increase awareness of new products and lead…
What do consumers want from digital pharma?
KEY TAKEAWAY: Developing any digital initiative starts with users, but it seems that a lot of pharma companies have forgotten this key point. What consumers want and need is very different…
Oncology DTC: Oncologists perspective
KEY TAKEAWAY: Oncologists are pretty much neutral when it comes to DTC marketing of cancer drugs. Some say that patients are asking about certain drugs, but trust their doctor to provide…