DTC TV ads don’t drive new Rxs. People today have become savvier about how they determine which drugs they’ll ask about. TV ads do drive awareness, but the path between awareness and asking for the product is a long one with many twists and turns.
I forgot how much I hate airline travel. Over the past week, I had to jet around the country to take the lead on qualitative research on TV ads for new drugs. It was for a biotech company getting ready to launch its first drug for diabetes. What we heard was eye-opening. Here are the findings.
When the pandemic was in full swing, telehealth was being promoted everywhere, but now that the pandemic has declined, more patients are giving up on telehealth. Telehealth utilization fell nationally for the third straight month, according to FAIR Health’s Monthly Telehealth Regional Tracker.
93% of respondents had an in-person visit at their most recent primary care physician (PCP) appointment, and 44% preferred in-person visits with all providers. In the last year, however, nearly half (45%) of adults surveyed used telehealth at least once, with younger adults between the ages of 18 to 34 much more likely (61%) to have used telehealth.
Researchers aimed to test the feasibility of a DTx program for patients with cancer, as measured by engagement, retention, and acceptability. In addition, we explored the effects of the program on cancer-related QoL. The high retention, employment, and acceptability found in this study demonstrated that multidisciplinary DTx is feasible for patients with cancer.
Medicare Advantage plans are endangering the lives of older adults and people with disabilities. The HHS Office of the Inspector General (OIG), which works to fight waste, fraud, and abuse, recently issued a devastating report showing that these corporate health plans, which contract with the government to deliver Medicare benefits, are denying large amounts of care inappropriately.
We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Attitudes are indeed changing, but one need remains clear: access to data obtained during clinical and ongoing trials.
(Washington Post) Obesity turned out to be a major risk factor for covid hospitalization and death, especially non-elderly. According to the CDC, it is linked to impaired immune function and decreased lung capacity; it can make ventilation more difficult. Once again, obesity indicates that it’s killing us.