KEY TAKEAWAY: Enroll in the Genentech patient assistance (co-pay) for Ocrevus and you’re going to receive, via Fed-X, a booklet welcoming you to therapy. While I’m sure there is a marketing…
Category: Product Launches
Using web analytics to benchmark a drug launch
POST SUMMARY: Web analytics can provide a wealth of information allowing brand teams to determine if they are on target with the global launch of new prescription drugs. By developing…
To provide excellent DTC marketing marketers need the tools
As I was setting up my new office I came across a framed copy of an article that appeared in Business Week about the website that developed for the launch…