web analyticsPOST SUMMARY: Web analytics can provide a wealth of information allowing brand teams to determine if they are on target with the global launch of new prescription drugs.  By developing a digital global launch excellence template organizations can benchmark if their message is cutting through the clutter to reach consumers who are likely to ask about your product.

trust-websiteAs I was setting up my new office I came across a framed copy of an article that appeared in Business Week about the website that  developed for the launch of Cialis.  While I am extremely proud of this accomplishment I also realize that I wouldn’t have been able to provide a great online brand experience without the right tools including managers who allowed me to lead the way into a ver competitive market.  Perhaps the biggest frustration of ePharma people is not having the support team in place to allow them to do what they do best.