KEY TAKEAWAY: For DTC marketers, TV is king and will continue to dominate most DTC budgets. , the last full year for which data is available, an increase of almost…
Category: Prescription drug DTC marketing
Lowering the fraud of online ads
KEY TAKEAWAY: Online ad fraud is shaking the online advertising industry at a time when advertisers are pouring a ton of money into the channel. However, what’s been overlooked is that…
Why is Genentech’s MS therapy CRM offline?
KEY TAKEAWAY: Enroll in the Genentech patient assistance (co-pay) for Ocrevus and you’re going to receive, via Fed-X, a booklet welcoming you to therapy. While I’m sure there is a marketing…
Physicians: Insurers have taken control
KEY TAKEAWAY: When it comes to prescribing medications for patients, physicians say overwhelmingly that “insurers dictate what to prescribe” and patients are caught in the middle even when they request…
Digital Pharma East: Vision without execution is just hallucination
KEY TAKEAWAY: There are a lot of good things being discussed at Digital Pharma East but one has to wonder why so may people are saying the right things but…
DTC Test:TV vs no TV
KEY TAKEAWAY: In a test of two markets for a new diabetes drug the market with TV, in the overall mix, scored higher in awareness of our target audience. Our…
The current model of DTC marketing is unsustainable
KEY TAKEAWAY: The current model of DTC marketing is unsustainable. If DTC marketers continue to use the current outdated model and spend most of their budgets on TV they are…
The challenges facing DTC marketing
There are so many challenges facing DTC marketers right now including shrinking budgets and diversification of media that you have to wonder if there is enough talent to really break…