QUICK READ: DTC ads, especially on TV, are ineffective in driving new Rx’s. DTC still has a use but ads, alone, are not to lead to patients asking for a…
Category: Prescription drug DTC marketing
DTC advertising in a post-truth world
KEY IDEA: We live in a post-truth world. The institutions that were once trusted sources of truths are now regarded with deep skepticism by citizens and consumers alike. That’s changing…
Programmatic solution just for healthcare marketers
SUMMARY: PulsePoint™ connects the dots of healthcare marketing and delivers health messaging where audiences are in their healthcare journey. The platform accesses contextualized health content and related, engaged audiences to…
Research findings on DTC TV advertising
IN SUMMARY: Most patient’s are not paying attention to DTC TV ads and when they do they are going online to learn more but pharma is being left out of…
Patient advocacy groups wrong on drug prices in DTC ads
KEY TAKEAWAY: Drug prices in TV ads don’t mean a damn thing and may scare patients away from needed prescription drugs to treat health problems. Until we address the lack…
6 Year old DTC study is not applicable today
A CMI/Compass study in 2013 suggested a dip in physician support for DTC with less than half (48%) indicating that DTC advertising informed, educated, and empowered patients. And, a slight…
TV will continue to rule with DTC ads
KEY TAKEAWAY: For DTC marketers, TV is king and will continue to dominate most DTC budgets. , the last full year for which data is available, an increase of almost…
Lowering the fraud of online ads
KEY TAKEAWAY: Online ad fraud is shaking the online advertising industry at a time when advertisers are pouring a ton of money into the channel. However, what’s been overlooked is that…