Direct-to-consumer (DTC) marketing in the healthcare industry has become increasingly prevalent in recent years. As part of DTC campaigns, pharma companies, and healthcare organizations often consider creating disease-state websites to educate and engage patients. But there are some guidelines you should follow as to when to make an unbranded website.

I could argue strongly that patients have changed how they make healthcare treatment decisions based on what happened over the last three years. Research found that 61 percent of participants trusted the pharmaceutical sector, but despite this increase, the pharma sector is the least trusted subsector of healthcare. The question then becomes, “do people trust DTC marketing?”.