Talking about what others are afraid to say
Most pharma DTC dashboards are great at telling you what happened on the website and terrible at telling you what happened in the exam room. Someone sees your ad on …
How Pharma DTC Marketers Should Really Measure Campaigns Read More
The GLP-1 market is one of the fastest-growing sectors in healthcare. Every week, another company announces a GLP-1 strategy, launches a nutrition program, develops a digital companion, or rebrands an …
The Future of GLP-1s: From Marketing Hype to Health Outcomes Read More
For pharma marketers navigating internal capabilities, compliance, and control, hiring a digital agency was considered table stakes for most of pharma’s digital history. If you wanted a website, an email …
Why Pharma Marketers Can Thrive Without Digital Agencies Read More
Today’s health information seekers are increasingly turning to AI tools (such as chatbots, large language models, and generative AI assistants) to answer their health questions—from symptoms to treatment options and …
Is Dr AI Getting In The Way Of Treatment Options? Read More
The pharma industry spends over $6 billion annually on direct-to-consumer television advertising. Yet beneath the glossy reports touting TV’s continued dominance lies a troubling pattern: pharma marketers are using increasingly …
The Truth Behind Pharma’s TV Advertising Strategy Read More
In the crowded landscape of pharmaceutical direct-to-consumer advertising, one message type consistently rises above the rest in influencing patient behavior: emotional storytelling that connects medical solutions to life moments that …
The Message That Moves: Why Emotional Storytelling Dominates Pharma DTC Read More
The FDA and Robert F. Kennedy Jr. have been vocal about limiting or even banning direct-to-consumer (DTC) pharmaceutical advertising, especially on TV. Their reasoning often circles back to concerns about …
Pharma Ads: What the FDA and Kennedy Jr. Are Getting Wrong Read More
TV advertising has long been the go-to channel. It provides mass reach and creates brand awareness, but the heavy reliance on TV ads raises a critical question: Is it still …
Navigating the Patient Journey: From TV Ad to Prescription Read More