Talking about what others are afraid to say
Artificial intelligence has been sold as healthcare’s next great equalizer—capable of democratizing expertise, accelerating diagnosis, and reducing costs. From patient triage bots to clinical decision support tools, AI language models …
AI in Medicine: Impressive, Promising—and Nowhere Near Ready to Go It Alone Read More
It feels like one day these drugs didn’t exist, and the next, they were everywhere. Medications like Ozempic and Mounjaro have completely changed the game for treating obesity, delivering the …
How Most Doctors Are Failing GLP1 Patients Read More
Healthcare runs on evidence. Every day physicians, pharmacists, nurses, and administrators make decisions that ideally should be guided by the best available data. In recent years, a new generation of …
Open Evidence Has an Awareness Problem Among Healthcare Professionals Read More
How Much Time Do Physicians Spend Online, and Which Sites Do They Visit Most? The internet is no longer a fringe tool for physicians — it’s a core part of …
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Medical Affairs is not, and must never be, a servant to Marketing or Sales. Yet increasingly, in far too many biotech companies, Medical Affairs is being co-opted, manipulated, or outright …
Medical Affairs Is NOT a Tool of Marketing or Sales — It Must Remain Independent Read More
Pharma marketers continue to allocate significant budgets to HCP (healthcare professional) websites, hoping that doctors will visit in large numbers. But let’s face reality: physicians aren’t surfing the internet for your …
Why Physicians Avoid Pharma Websites: Key Insights for Marketers Read More
Physicians generally express significant frustration and dissatisfaction with the prior authorization (PA) process, citing it as an essential administrative burden that negatively impacts clinical practice and patient care. A survey of …
How Do Physicians Feel About Prior Authorization? Read More
Big pharma companies face immense pressure to launch innovative products, adapt to changing regulatory environments, and meet patient needs. The pharma advisory board is one of the most valuable tools …
Unlocking Market Insights with Pharma Ad Boards Read More