Medicare Advantage plans are endangering the lives of older adults and people with disabilities. The HHS Office of the Inspector General (OIG), which works to fight waste, fraud, and abuse, recently issued a devastating report showing that these corporate health plans, which contract with the government to deliver Medicare benefits, are denying large amounts of care inappropriately.
We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Attitudes are indeed changing, but one need remains clear: access to data obtained during clinical and ongoing trials.
SUMMARY: Quantitative and qualitative data was gained through surveys with EPG Health’s multi-stakeholder databases (HCP, pharma, and service providers) and interviews conducted with pharma execs by Impatient Health. The objective was to identify new and preferred pathways for the creation and delivery of medical information.
Pharma has adapted virtual ad boards which is essential for impact marketing. I’ve noticed, however, that some best practices for ad boards seem to be slipping. Here is a checklist..
QUICK READ: It will be more than a year for the U.S. healthcare industry to return to normal, according to a new estimate from InCrowd. Physicians expect the new normal to be sometime around August 2021, once a vaccine for the coronavirus has been distributed. The delay, for some patients, could mean the difference between a lengthy hospital stay and Rx.
QUICK READ: It’s apparent that getting patients back to their doctor is going to be a huge challenge for DTC marketers. Pharma needs to develop a consistent message that motivates patients back into their doctor’s offices.
- Office visits to nurse practitioners (NPs) and physician assistants (PAs) increased 129 percent.
- Office visits to primary care physicians (PCPs) declined 18 percent from 2012 to 2016 for adults under 65 years old with employer-sponsored health insurance.
- From 2012 to 2016, office visits to NPs and PAs increased each year.
- 80% of physicians are at full capacity or are overextended.
- 62% are pessimistic about the future of medicine.
- 78% sometimes, often or always experience feelings of burnout.
- 23% of physician time is spent on non-clinical paperwork.
- 31% of physicians’ patients do not consistently adhere to their treatment plans
- 88% of physicians indicate that some, many or all of their patients have a social situation (poverty, unemployment, etc.) that poses a serious impediment to their health. Only 1% of physicians indicate that none of their patients have a social situation that poses a serious impediment to their health.