Talking about what others are afraid to say
If a healthcare system’s playbook is still just “treatment,” it’s going to get left behind. The old model of diagnose, treat, bill, repeat just doesn’t work anymore. It’s breaking down …
Why People aren’t just “patients” anymore; they’re consumers. Read More
When a patient with a serious illness looks at a clinical trial, they don’t see a balance sheet. They see a chance. A possibility. For many, it’s the last and …
Why Patient-Centric Trials Drive Better ROI Read More
The days when a physician’s word was treated as an immutable law are—for better or worse—fading into the rearview mirror. Today, patients aren’t just showing up with symptoms; they’re showing …
From “Compliance” to “Collaboration”: Navigating the Era of the Empowered Patient Read More
If you’re a pharma marketer, your screen is probably glowing with data. You’ve got dashboards packed with impressions, clicks, video completion rates, site visits, and conversion funnels—a tidal wave of …
The Real Patient Journey: More Than a Funnel Read More
When private equity firms take over hospitals and elder care facilities, the core mission of care often gets replaced by a mission of financial extraction. Cost-cutting becomes the primary lever …
The Impact of Private Equity on Healthcare Quality Read More
In the endless back-and-forth over healthcare policy, something fundamental gets lost: the actual experience of being a patient in America. While politicians argue about systems and economists debate market mechanisms, …
Lost in the Healthcare Debate: The Patient Experience Read More
A modern, humane healthcare system should honor a person’s values not only in how they live with serious illness, but in how they die. Medical aid in dying (MAID)—the option …
The Role of MAID in Modern Healthcare: Autonomy and Dignity Read More
There was a time when I loved being a pharmaceutical marketer because, in focus groups, I heard how people relied on the drugs we sold to help them live better …
Is Our Healthcare System Too Far Gone To Fix? Read More