As health insurance premiums and copayments have increased, patients are changing how they choose treatment options.
Going to the doctor may never be a fun experience, but surely it can be better than it is right now. In 2019, even before the COVID-19 pandemic rocked the foundations of health care, an Ipsos survey found that 43% of Americans were unsatisfied with their medical system, far more than the 22% of people in the U.K. and 26% of people in Canada. It doesn’t take a genius to figure out what’s wrong.
While social media “buzz’ can alert marketers to issues with their products and marketing, it should not be used alone to measure your campaign’s effectiveness. The conversations around the new weight loss drugs are happening almost in real time, and it’s not good.
- Just 13% of people trust the pharma companies they interact with.
- 68% say the interactions feel transactional.
- Only a third agree that organizations know their communication preferences.
SUMMARY: According to Wolters Kluwer consumers have become savvier about healthcare: they see differences in their healthcare, they know care and medications may cost more, and they believe variations have a number of causes—but mainly result from lack of collaboration across care teams or the system.
IN SUMMARY: Most patient’s are not paying attention to DTC TV ads and when they do they are going online to learn more but pharma is being left out of the “conversation” because they don’t provide the information that people want to ask their doctor for an Rx.
- Doctors are increasingly worried about loneliness.
- Vivek Murthy, a former surgeon-general of the United States, called loneliness an epidemic, likening its impact on health to obesity or smoking 15 cigarettes per day.
- A study found that in America people always or often feel lonely.
- A study published in 2010 using this scale estimated that 35% of Americans over 45 were lonely.