Report: Consumers have become savvier about healthcare

SUMMARY: According to Wolters Kluwer consumers have become savvier about healthcare: they see differences in their healthcare, they know care and medications may cost more, and they believe variations have a number of causes—but mainly result from lack of collaboration across care teams or the system.

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Research findings on DTC TV advertising

IN SUMMARY: Most patient’s are not paying attention to DTC TV ads and when they do they are going online to learn more but pharma is being left out of the “conversation” because they don’t provide the information that people want to ask their doctor for an Rx.

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Patient wellness: Loneliness ​is a serious health problem

  • Doctors are increasingly worried about loneliness.
  • Vivek Murthy, a former surgeon-general of the United States, called loneliness an epidemic, likening its impact on health to obesity or smoking 15 cigarettes per day.
  • A study found that in America people always or often feel lonely.
  • A study published in 2010 using this scale estimated that 35% of Americans over 45 were lonely.
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FDA DTC guidelines are dated

  • Fair balance in TV commercials is largely ignored.
  • Today, people go online for health information and go to pharma product websites BEFORE requesting an Rx.
  • The “safety page” on pharma websites is still one of the top page views of the website visitors, but they find the content to hard to understand and confusing.
  • Online health seekers are turning to social media more and more to share their experiences with prescription drugs.

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