POST SUMMARY: Grass roots marketing is not dead as Biogen gets MS patients and caregivers together for a talk on fighting MS with new medications. However, execution is hindered by a “dead link”.
Category Archive: Patient Wellness
POST SUMMARY: Not only do patients have to worry about which drug company paid their physician, they need to determine if their generic drug is the same as the branded equivalent and if their insurance company will allow their doctor to write for a specific medication. What is pharma doing to help patients navigate the complex world of empowered patient choices?
POST SUMMARY: Low levels of adherence are extremely expensive. The main take home point of a CVS Health study is that we need to look more closely at drug adherence in the community setting, not just for disease management, but for cost containment as well.