QUICK READ: Spending too much leisure time in front of a TV or computer screen appears to dramatically increase the risk for heart disease and premature death from any cause, perhaps regardless of how much exercise one gets, according to a study published in the Journal of the American College of Cardiology. Obesity is the leading cause of death in America, costing the health care system $1.72 trillion and it’s getting worse.

QUICK READ: American teenagers and young adults are having less sex. Today’s young adults are on track to have fewer sex partners than members of the two preceding generations. People now in their early 20s are two and a half times as likely to be abstinent as Gen Xers were at that age; 15 percent report having had no sex since they reached adulthood. This is not something that can be solved by our pill culture.

QUICK READ:

  • 80% of employees at companies with robust health and wellness programs at work feel engaged and cared for by their employers.
  • When comparing employees with and without a wellness program at work over 18 months, those who had a wellness program had significantly higher rates of self-reported exercise (70% vs. 62%) and weight management efforts (69% vs. 55%).
  • The Center for Prevention and Health Services estimates that mental illness and substance abuse issues cost employers between $79 and $105 billion annually in indirect costs.

KEY TAKEAWAY:[inlinetweet prefix=”” tweeter=”” suffix=””] Nearly 40% of adults and 19% of youth are obese[/inlinetweet], the highest rate the country has ever seen in all adults, according to research released Friday by the National Center for Health Statistics.  This, of course, means that the public is going to be more dependent on prescription drugs to maintain their health at the same time they complain about big pharma.

KEY TAKEAWAY: With an aging Baby Boomer population, the biggest threat to those that continue to try and build careers is being a caregiver.  More than three quarters (78%) of caregivers are incurring out-of-pocket costs as a result of caregiving. AARP estimates that family [inlinetweet prefix=”” tweeter=”” suffix=””]caregivers, on average, are spending roughly $7,000 per year ($6,954) on out-of-pocket costs related to caregiving in 2016.[/inlinetweet]

screenshot_180Perhaps the way to truly demonstrate problems with our health care system is to share personal stories about failures of living in what some say “is the best healthcare system” in the world.  This is a story of my friend Pete and I urge you to read and share this story so others might learn and understand that we still have a long way to go.

UnknownPOST SUMMARY: I spent a lot of time this year leading qualitative research along with analyzing quantitative research.  I keep all the research report findings in a binder and while it’s true that a lot of the insights can’t be applied across all health conditions there are some common needs/wants.  Here are some of the most common..

ditchroiPOST SUMMARY: It’s hard to have a meeting to discuss new DTC marketing initiatives without the dreaded ROI discussion. I understand that the current business environment in biopharma is about creating customers, but the problem is that consumers today don’t want to be sold.  If you really want to closer to your customers, find ways to help them make better healthcare decisions and get good credible health information.