KEY TAKEAWAY:, the highest rate the country has ever seen in all adults, according to research released Friday by the National Center for Health Statistics. This, of course, means that…
Category: Patient Wellness
The threat to healthcare is not drug pricing
KEY TAKEAWAY: With an aging Baby Boomer population, the biggest threat to those that continue to try and build careers is being a caregiver. More than three quarters (78%) of…
I lost my best friend…
Perhaps the way to truly demonstrate problems with our health care system is to share personal stories about failures of living in what some say “is the best healthcare system”…
What patients want from healthcare
POST SUMMARY: I spent a lot of time this year leading qualitative research along with analyzing quantitative research. I keep all the research report findings in a binder and while it’s…
Time to ditch ROI discussions for DTC Marketing
POST SUMMARY: It’s hard to have a meeting to discuss new DTC marketing initiatives without the dreaded ROI discussion. I understand that the current business environment in biopharma is about creating…
Biogen takes MS message directly to patients
POST SUMMARY: Grass roots marketing is not dead as Biogen gets MS patients and caregivers together for a talk on fighting MS with new medications. However, execution is hindered by…
The perils of empowered patients
POST SUMMARY: Not only do patients have to worry about which drug company paid their physician, they need to determine if their generic drug is the same as the branded…
Non adherence costs us all
POST SUMMARY: Low levels of adherence are extremely expensive. The main take home point of a CVS Health study is that we need to look more closely at drug adherence…