KEY TAKEAWAY: . If this trend continues, and it will, I expect HCP’s, insurers and pharma to start paying the price for overcomplicating health care.
Category: Mobile Healthcare Marketing
318,500 mHealth apps now available
KEY TAKEAWAY: IQVIA Institute for Human Data Science,found a significant increase in the proportion of mobile health apps that focus on health conditions and patient care, as opposed to…
mHealth set to explode, but challenges remain
KEY TAKEAWAY: U.S. dollars. The number ofmHealth apps downloaded worldwide was expected to reach a high in 2016, with an estimated 3.2 billion downloads, almost double the number of downloads…
mHealth may have lots of money, but it still has a long way to go
KEY TAKEAWAY: Studies indicate people with chronic conditions want to use mHealth devices at home for care management, but the devices and apps they’re trying are too complex or confusing….
Here we go again…mHealth
KEY TAKEAWAY: Mobile health apps will never be relevant until the medical community believes that the data they collect is accurate, that patients use them the right way and that…
The great mobile health sham
KEY TAKEAWAY: There is a HUGE disconnect between what people say they would do and what they would actually do when it comes to mobile health. Sure, they say that…
Pharma apps? Irrelevant
KEY TAKEAWAY: According to a MyTherapy 2015 survey, 96% of pharma apps have less than 100k downloads, 50% have only been updated once or never and 48% of users leave…
Telehealth: Hype or real market need?
KEY TAKEAWAY: If you follow social media you would think that telehealth is going to revolutionize healthcare but the reality is very much different. Yes, there are some instances where telehealth…