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Category Archive: Marketing to health care professionals

Want to reach HCP’s?

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QUICK READ: If pharma wants to reach HCP’s they have to get more creative and create online HCP portals that really add value and help them manage patient outcomes during this time of transition.

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Posted on May 19, 2020May 19, 2020 Marketing to health care professionals

Do HCP’s want to hear from pharma during COVID-19?

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QUICK READ: Any company that releases data without context is trying to generate leads via social media and it should not be taken with a grain of salt.

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Posted on May 5, 2020May 5, 2020 in the newsMarketing to health care professionals

Launching a drug during lockdowns

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QUICK READ: While the emphasis within pharma has been to develop drugs to treat or prevent COVID-19 other new drugs are also being approved. It may be difficult to launch a drug to HCP’s during this time and a multichannel approach is needed.

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Posted on April 28, 2020April 28, 2020 Marketing to health care professionals

The Coronavirus is changing healthcare marketing rapidly

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QUICK READ: Drug companies are telling salespeople to stay away from doctor’s offices and academic institutions are refusing entry to drug MSL’s because of the Coronavirus. Recommendations are being made to have all interactions with HCP’s online. Drug marketing, to HCP’s, is going to change forever.

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Posted on March 11, 2020March 11, 2020 in the newsInternetMarketing to health care professionals

Non-personal promotion (NPP) via sales people

WHAT”S ALL THIS THEN?: For every 100 reps that visit a physician’s office, only 20 speak in person with a physician. Non-personal promotion (NPP) can be a more effective method of engaging physicians than salespeople. NPP adds value to physicians but pharma HCP people need to do a good job understanding the changing needs of doctors today.

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Posted on November 8, 2019November 8, 2019 Marketing to health care professionals

Only 34% of physicians feel that pharma websites are trustworthy

KEY TAKEAWAY: A survey by the Decision Resource Group reveals that only 34% of physicians feel that pharmaceutical websites are trustworthy. Even fewer (barely a quarter of the 2,784 doctors surveyed) see pharma websites as credible sources for professional information.

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Posted on July 16, 2019July 16, 2019 Marketing to health care professionals

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