Talking about what others are afraid to say
Ask if physicians trust “Big Pharma,” and you’re pretty much guaranteed an overgeneralized response. New data reveal something more impactful: Physicians value industry information and innovation like never before — …
What Physicians Really Think About Big Pharma Read More
Pharma marketers waste a lot of time asking themselves (and others) the same question: How do we reach more physicians online? I think that’s the wrong question. The better question …
The Best Way to Reach Physicians Online? Stop Trying to “Reach” Them. Read More
Pharma companies have long walked a fine line when engaging physicians. Doctors are essential to educating patients about treatments, participating in clinical research, and helping companies understand real-world medical needs. …
Understanding Legal Boundaries in Pharma-Physician Relationships Read More
It wasn’t that long ago that marketing to doctors meant sending a sales rep to their office or setting up a booth at a conference. Now, everything’s gone digital. Doctors …
How to Know If Your Digital Marketing is Reaching Healthcare Professionals Read More
For years, pharma marketers have talked about “meeting physicians where they are.” The problem is that most digital strategies still reflect where marketers wish doctors were—not how they actually behave. Physicians are …
Using Digital Channels to Reach Physicians: What Actually Works (and What Doesn’t) Read More
Medication non-adherence remains one of the most persistent and costly challenges in healthcare. Despite advances in pharmaceutical science and chronic disease management, up to 50% of patients do not take their …
Why Doctors Need Better Data on Patient Attitudes and Barriers to Compliance Read More
How Much Time Do Physicians Spend Online, and Which Sites Do They Visit Most? The internet is no longer a fringe tool for physicians — it’s a core part of …
Read More
Physicians are most receptive when content is concise, evidence-first, tied to guidelines or real-world outcomes, and delivered through trusted channels (society journals/conferences, point-of-care tools, KOLs/MSLs, or EHR/Care Pathway integrations), but …
Why Pharma HCP Sites Are Failing Physicians Read More