The digital health ​market scam

  • igital health global venture capital broke records again in 2018 with 698 deals raising a total of $9.5bn.
  •  Funding for the digital health sector continues to rise, at a 32% increase year-over-year – a pace that will be difficult to maintain this funding pace going into 2019 unless there is “a clear exit path for investors,”.
  • In the United States, digital health companies raised close to $7 billion in 2018 with the remaining $2.5 billion coming out of other countries.
  • Most doctors say they have not recommended any general health and wellness apps or wearables to their patients. (Source: Kantar)
  • For medical-grade devices, the results are similar, with 70% of doctors saying they have not recommended medical-grade web-connected devices to their patients. (Source: Kantar).
Continue reading

The debate on TV vs. online pharma ads

Continue reading

TV will continue to rule with DTC ads

KEY TAKEAWAY: For DTC marketers, TV is king and will continue to dominate most DTC budgets.  771,368 DTC ads were shown in 2016 , the last full year for which data is available, an increase of almost 65 percent over 2012. TV ad spending by pharmaceutical companies has more than doubled in the past four years, making it the second-fastest-growing category on television during that time. Continue reading