KEY TAKEAWAY: The first step in developing a pharma website is to ask “who is our audience?” and “what our objectives?”. Yet, too many pharma websites remain in the past and try to sell patients who are consumers of healthcare.
Category Archive: Internet
KEY TAKEAWAY: The most important element in any website development is “usability studies”. Without asking your target audience how they like your website you are trying to find a pin in a dark room.
KEY TAKEAWAY: Digital marketing is healthcare is becoming more important all over the globe. To ensure that your brand has a “global” online presence digital marketers need to provide OUS affiliates with tools to easily manage websites.
KEY TAKEAWAY: Achieving digital excellence is difficult and hinges upon several factors, including four key ones: organizational readiness, a sense of urgency, existing knowledge, and technical capability. But what about digital marketing Linchpins?
KEY TAKEAWAY: Breast cancer patients’ perceived knowledge increases and their anxiety decreases by participation in a Twitter social media support group. There are other opportunities as well, but not for all health conditions.
KEY TAKEAWAY: 30% of social media users prefer social care to phoning customer service and this is happening across age groups and income brackets: 17% of people older than 55 prefer social media over the telephone for service, and nearly half of people earning more than $200k per year prefer social media over live interactions for customer service.
KEY TAKEAWAY: A definitive trend is emerging in DTC marketing that indicates that more and more consumers are turning to a lot of resources before asking for/filling Rx’s. Call it multi-channel all you want but for online it’s multi-touch.
KEY TAKEAWAY: Effective patient relationship management can be very effective in both recruiting new patients and compliance, but in order for it to really provide a good ROI you have to think of patient segments, a lot of patient segments.