Talking about what others are afraid to say
SEO is no less important today; vanity SEO metrics are less important. Stop asking, “How many people visited our website?” Instead ask: Did the right people arrive? Did they read …
Pharma Is Measuring SEO Wrong—and Wasting Money Because of It Read More
Today’s healthcare consumers, referred to as the Health Consumer, have an unprecedented number of information sources at their fingertips. They search on Google, ask AI assistants, watch physician videos on …
How To Build a Digital Strategy for Today’s Empowered Health Consumer Read More
For years, the pharma marketing playbook was straightforward: maximize reach across traditional media, optimize search engine visibility, and arm field sales teams with clinical data to present to doctors. But …
Navigating the New Trust Landscape: 3 Takeaways for Pharma Marketers from Pew’s Health Data Read More
You’d think that with more access to medical evidence, doctors would naturally make better use of it. It just seems logical. But that’s not what’s happened. We’re swimming in open-access …
The Dilemma of Open Evidence in Medicine: A Critical Analysis Read More
For years, pharma marketers have talked about “meeting physicians where they are.” The problem is that most digital strategies still reflect where marketers wish doctors were—not how they actually behave. Physicians are …
Using Digital Channels to Reach Physicians: What Actually Works (and What Doesn’t) Read More
GLP-1 drugs are effective for diabetes and weight loss, but the public narrative surrounding them is driven more by pharma PR than by long-term evidence. Weight regain after stopping therapy, …
The GLP-1 Hype Machine: Where Science Ends and Pharma PR Begins Read More
For pharma marketers navigating internal capabilities, compliance, and control, hiring a digital agency was considered table stakes for most of pharma’s digital history. If you wanted a website, an email …
Why Pharma Marketers Can Thrive Without Digital Agencies Read More
When pharma agencies fail, it’s usually because they’re too busy playing it safe, making things look pretty, or getting lost in internal politics to focus on what patients and doctors …
Does Pharma Really Need Digital Agencies? Read More