Pharma companies face unique challenges in effectively reaching their target audience while navigating stringent regulations and compliance standards. With the increasing importance of digital presence, pharmaceutical marketers must leverage website metrics to gauge their online performance accurately. However, determining which metrics are most relevant can be daunting.

In today’s digital age, information is just a click away, and this is particularly true when it comes to health-related queries. Health seekers often use the internet to gather information about their health conditions, treatment options, and pharmaceutical products. As a result, pharmaceutical companies have a unique opportunity to provide valuable information and answer the questions of these health-conscious individuals through their product websites.