In today’s digital age, information is just a click away, and this is particularly true when it comes to health-related queries. Health seekers often use the internet to gather information about their health conditions, treatment options, and pharmaceutical products. As a result, pharmaceutical companies have a unique opportunity to provide valuable information and answer the questions of these health-conscious individuals through their product websites.

Short on Time?

  • Adalytics reported that for nine months, billions of ad auctions for space on Gannett’s USA Today website resulted in brands unknowingly getting stuck with their ads running on other Gannett sites — often remote community sites.
  • Ads from who-knows-how-many companies ran in the wrong places for nine months.
  • Not a single brand noticed this, and not a single media buyer noticed the fraud.
  • Online ad fraud is costing pharma millions