POST SUMMARY: A guest post, last week, on the digital pharma conference led to a lot of comments with very strong opinions on both sides. The author sent me the post on condition that he would remain anonymous because his company does not allow employees to write articles without first going through a maze of approvals. However, he does raise some very good points.
Those who access health content are also doing so using more than just PCs. In April 2013, 35 percent of visitors used mobile devices to consume health information. A year later, almost half of health information-seekers used mobile devices to consume health content. This uptick in mobile usage suggests two things: an increased reliance in managing one’s health issues on-the-go, and an increase in tablet usage at home instead of the PC. For those using mobile devices out-of-home to manage health issues, uses included understanding symptoms, treating a condition, or achieving one’s health goals. Comscore’s research indicates more specifically that on-the-go mobile users seek health information at doctor’s offices and while waiting for prescription refills at the pharmacy.