IN SUMMARY:Continue reading
IN SUMMARY: DTC awards should not be decided by industry people who have a vested interest in winners. They should be decided by patients who were motivated to “learn more” or ask their doctor for a prescription.Continue reading
IN SUMMARY: Over the last week, pharma has been blamed for the high cost of healthcare while PBM’s and insurers seem to protected by Teflon. A courageous politician would stand up and admit that our whole healthcare system is to blame, but it’s easier to unite voters against “big pharma.”Continue reading
- In a partisan political climate, leaders on both sides of the aisle have identified an urgent challenge: the price of prescription drugs. The average American pays approximately $1,200 a year for prescriptions – and that figure represents out-of-pocket costs alone.
- Here are some facts and stats that sometimes get overlooked in the debate.
KEY TAKEAWAY: Biotech companies that transform themselves into big pharma on the strength of one or two drugs are destined to fail if they forget what made them great. Biogen was a small biotech company who fancied themselves as a player in the big pharma arena. Now, in all likelihood, they are going to be bought.Continue reading
IN SUMMARY: Nearly three-quarters of Americans over 50 worry about being able to afford prescription drugs for themselves and their families, according to a new AARP nationwide survey. AARP’s campaign will include television ads, a strong social and digital media presence, and grassroots efforts via mail, email, and phone by AARP’s 38 million members, in order to convince lawmakers to act on drug pricing.Continue reading
IN SUMMARY: The EHR market is still very fragmented as a single “user-friendly” vendor has not been able to lead the way. For pharma marketers, the promise of integrating patient-focused educational material is still the Holy Grail to reach patients at the point of care but will patients feel it crosses a line?Continue reading