The digital marketing landscape is undergoing a seismic shift, and the pharma industry is no exception. Google’s impending phase-out of third-party cookies by 2023 has sent ripples through the pharma marketing world, leaving many scrambling to adjust their strategies. But fear not, fellow pharma marketers! This blog post delves into the impact of this cookie-less revolution and offers practical tips to navigate the evolving digital terrain.

The healthcare industry is facing a demographic shift. Obesity, depression, high blood pressure, asthma: These are just a few of the chronic health conditions that are now affecting almost 40 million Americans between the ages 18 and 34, new federal data shows. But these generations have different needs and expectations than their predecessors. To reach them effectively, healthcare marketing needs a makeover.

Reaching physicians in today’s digital landscape can feel like trying to hail a cab in a monsoon. They’re busy, bombarded with information, and understandably cautious about who they trust with their patient’s well-being and their own time. So, how do you break through the noise and genuinely connect with this critical audience?

Healthcare often dominates headline discussions and revolves around access, quality, and affordability. However, one critical aspect that tends to be overlooked is the role of profit in healthcare and its impact on patients. While profitability is essential for the sustainability of healthcare institutions, too much emphasis on the bottom line can have severe consequences for patients.