IN SUMMARY: While the media has been doing their best to point the finger at pharma companies for high drug prices patients seem to have other ideas according to research. They understand that the drugs they are taking help them lead better, more productive lives and while the prices on some drugs are high they see it as a warning for could happen if changes aren’t made.

  • A CMI/Compass study in 2013 suggested a dip in physician support for DTC with less than half (48%) indicating that DTC advertising informed, educated, and empowered patients. And, a slight majority (53%) of physicians who responded to the survey were opposed to DTC advertising.
  • 78% feel that Direct-to-Consumer advertising leads to a preference for brand name drugs when a generic is adequate
  • Only 20% of physicians agree (5% strongly; 15% somewhat) that Direct-to-Consumer pharmaceutical advertising strengthens a patient’s relationship with a clinician