KEY IDEA: Millennials are on track to see their health decline and healthcare costs skyrocket over the next 10 years. Creating enduring change in physical activity is hard but employers need to get involved in employee wellness if they are to reduce costs to both the company and employees.

OPENING: Opening your own medical practice is a natural step in many people’s career paths, but it comes with many challenges. One of the most significant hurdles can simply be getting your name out there, and it can take time to build a decent patient list within your community. That’s why you can’t just sit around waiting for referrals. You need to get out there and market your new practice, ensuring that when people need your services, you’re the first place they think about. Here are some simple marketing tips for medical practices. 

KEY THOUGHT: Irrational investor exuberance. That’s the only way to describe the sudden uptake in Biogen after a PR announcement without a thorough analysis of the data by independent third parties. Jim Cramer, on MSNBC, even went as far as to say it could be the best selling drug in history.

SUMMARY: A Philadelphia jury on Tuesday awarded $8 billion in punitive damages against Johnson & Johnson and one of its subsidiaries over a drug the companies made that the plaintiff’s attorneys say is linked to the abnormal growth of female breast tissue in boys. Once again J&J is caught.

MY THOUGHTS: While the pharma industry is in a crisis of trust and reputation the Digital Pharma conference carries on like they haven’t a care in the world with presentations from vendors who want to sell DTC marketers on their products. Houston, we have a problem.