What patients want from healthcare

UnknownPOST SUMMARY: I spent a lot of time this year leading qualitative research along with analyzing quantitative research.  I keep all the research report findings in a binder and while it’s true that a lot of the insights can’t be applied across all health conditions there are some common needs/wants.  Here are some of the most common..

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Friday summary of news for pharma

fridaynewsMore Americans surviving cancer than ever. The number of cancer survivors in the U.S. will grow to almost 19 million in 2024, according to a new report from the American Cancer Society. The report says there are currently 14.5 million cancer survivors living in the country. Continue reading

H2H Marketing in Biopharma: A Utopian ideal, naïveté or the inevitable and needed conclusion.

screenshot_03Summary: Guest blogger Alfred O’Neill discusses the emerging mass market marketing philosophy called H2H – Human2Human – and how it is best applied in Biopharma industry. He also offers some examples and recommendations on how companies can master this new approach. Continue reading

Serious illness not enough to get patients to change lifestyle

wellnesswomAfter a serious illness, lifestyle changes often have the potential to dramatically improve a person’s overall health and quality of life. In fact, lifestyle factors such as smoking, diet and physical activity strongly influence how rapidly many diseases will progress.  Amazingly, people who have already suffered heart trouble, diabetes or other lifestyle-related illnesses —people who intimately know the consequences of their behaviors — often have an especially hard time turning things around.  At least 40% of smokers who survive a heart attack are still puffing away a year later. Continue reading

Health care professionals cannot stay out of the conversation anymore

93909491-300x300If you watched media reports you would think that we are winning the war against cancer and that soon treatment will be readily available for a whole range of cancers.  This is just not true and but this shallow reporting is now standard for the news industry and is leading to a lot of patient confusion.  Health care professionals cannot sit on the sideline any longer they have to get involved by helping patients sort through the hype and the reality.  It is quickly becoming more of a necessity than a luxury. Continue reading