SUMMARY: Health misinformation is so bad that lawmakers, doctors, and health advocates, social media platforms made sweeping policy changes to ban or limit the spread of false health information. There is a huge opportunity for pharma to help online health seekers get accurate information but it’s going to require a realignment of processes aligned around users.

KEY TAKEAWAY: According to a 2018 study from the Pew Research Center, two-thirds of American adults turn to Facebook for news, and a lot of people belong to Facebook groups for specific health conditions, but I have found an abundance of false information. This represents an opportunity for pharma, but they need to align processes around online health seeker needs.