Paid search, like Google Ads, can be a powerful tool for driving traffic to your website. But for some businesses, it can also be a money pit for pharma eMarketers. Why? Because online health seekers trust organic search more, and with 50% of people in the US using ad blockers, your search dollars may be directing people to blank pages.

Pharma companies face unique challenges in effectively reaching their target audience while navigating stringent regulations and compliance standards. With the increasing importance of digital presence, pharmaceutical marketers must leverage website metrics to gauge their online performance accurately. However, determining which metrics are most relevant can be daunting.

The spread of misinformation and disinformation, especially regarding health topics, has become a significant public health concern. Social media allows unverified – and often downright dangerous – health claims to spread at an unprecedented rate. The Food and Drug Administration (FDA) is actively working to address this problem and protect consumers from this kind of misleading content.

Pharma ads bombard consumers through various media channels, from television commercials to internet pop-ups. These advertisements often promise relief from ailments and improved quality of life. However, behind the glossy promises lie a myriad of barriers that patients face when attempting to access these advertised drugs.

Capturing and retaining website visitors is a constant struggle. With attention spans dwindling and information readily available elsewhere, pharma product websites face the daunting challenge of high bounce rates. But fear not, fellow pharma marketers! By implementing strategic tactics, you can transform your website from a sterile information hub into an engaging platform that fosters trust and drives conversions.

The digital marketing landscape is undergoing a seismic shift, and the pharma industry is no exception. Google’s impending phase-out of third-party cookies by 2023 has sent ripples through the pharma marketing world, leaving many scrambling to adjust their strategies. But fear not, fellow pharma marketers! This blog post delves into the impact of this cookie-less revolution and offers practical tips to navigate the evolving digital terrain.

Direct-to-consumer (DTC) marketing in the healthcare industry has become increasingly prevalent in recent years. As part of DTC campaigns, pharma companies, and healthcare organizations often consider creating disease-state websites to educate and engage patients. But there are some guidelines you should follow as to when to make an unbranded website.