QUICK READ: DTC ads, especially on TV, are ineffective in driving new Rx’s. DTC still has a use but ads, alone, are not to lead to patients asking for a…
Category: Health information online
What is the objective of a pharma product website?
SUMMARY: Pharma product websites are supposed to drive brand objectives: new Rx’s. But is that model really relevant today? No. A lot has changed in the way online health seekers…
Online health misinformation
SUMMARY: Health misinformation is so bad that lawmakers, doctors, and health advocates, social media platforms made sweeping policy changes to ban or limit the spread of false health information. There…
Pharma websites need to evolve
SUMMARY: Pharma websites need to evolve from being a product-driven billboard to websites that foster wellness and answer online health seekers questions about what concerns THEM.
Health misinformation in Facebook groups
KEY TAKEAWAY: According to a 2018 study from the Pew Research Center, two-thirds of American adults turn to Facebook for news, and a lot of people belong to Facebook groups for…
10 questions every pharma digital marketing person should be able to answer
HEY NOW: Pharma is pouring more money into digital but a lot of the money is being wasted. Here are some questions that ever pharma eMarketer and/or agency person should…
The most important aspects of digital marketing that pharma ignores
SUMMARY: While it’s reported that pharma is going to put more money into digital marketing they are overlooking the most important initiave: their websites. Bounce rates, time on site and…
Pharma websites should not be a billboard
SUMMARY: A majority of pharma websites are stagnant as billboards. Today’s online health seeker wants the information THEY need without having to click around your site to get it. So…