Direct-to-consumer (DTC) marketing in the healthcare industry has become increasingly prevalent in recent years. As part of DTC campaigns, pharma companies, and healthcare organizations often consider creating disease-state websites to educate and engage patients. But there are some guidelines you should follow as to when to make an unbranded website.
With the internet at our fingertips, it’s no surprise that people often turn to online sources for health-related information. This habit has transformed how we perceive and manage our health. Here’s a closer look at how people utilize the health information they find online.
In the rapidly evolving digital age, pharma companies are not just medication providers but also trusted sources of health information for professionals and patients alike. However, despite the treasure trove of scientific knowledge, many pharma websites struggle with effectively communicating this information in a comprehensive, engaging, and trustworthy manner. Here are some strategies to refine healthcare content on pharma websites, ensuring they serve as valuable, informative resources that reflect the latest medical insights and patient care priorities.
The rise of social media has given birth to a new breed of celebrities: influencers. These individuals have amassed large followings and significant influence over their audience’s decisions, including health-related choices. While some influencers use their platforms responsibly and ethically, there are inherent dangers associated with relying on them for health advice and recommendations.
In today’s digital age, information is just a click away, and this is particularly true when it comes to health-related queries. Health seekers often use the internet to gather information about their health conditions, treatment options, and pharmaceutical products. As a result, pharmaceutical companies have a unique opportunity to provide valuable information and answer the questions of these health-conscious individuals through their product websites.
Research shows that online health seekers are not engaging with pharma product websites. Pharma websites continue to read like medical journals and are boring. Their reading levels should be 6-8th grade, but my analysis shows that most are 12+ grade reading level. Here are some tips for making pharma websites more engaging.
The internet has become a significant source of health information for people around the world. A recent study by the Pew Research Center found that 81% of Americans have used the internet to get health or medical information.
Direct-to-consumer (DTC) prescription drug advertising is a controversial topic. Some people believe it helps patients become more informed about their treatment options, while others believe it leads to over-prescription and inappropriate use of medications.