Talking about what others are afraid to say
For years, pharma companies have spent millions building and rebuilding websites that too often feel designed to satisfy internal stakeholders rather than the people who actually use them. Brand teams …
Pharma Websites: How to make them relevant again Read More
AI isn’t sitting on the edge of health search anymore. For many health searches, **AI is becoming the front door to health information. And that matters because Google’s old job was …
AI Is Changing How Patients Search for Health Information—and Pharma Websites May Pay the Price Read More
Patients aren’t just searching for health information anymore. They’re demanding answers. That reality should alarm every pharma executive who oversees medical affairs, patient safety, regulatory affairs, corporate communications, digital strategy, …
Pharma Is Losing Control of the Medical Answer Read More
For more than two decades, pharma companies have invested millions of dollars in websites, search engine optimization (SEO), disease education, patient resources, and healthcare professional (HCP) content. The goal was …
Why AI is Changing Pharma Marketing Forever Read More
Not long ago, a patient’s health journey typically began with a Google search, a visit to a healthcare provider, or information found on a pharmaceutical website. Today, that journey increasingly …
As Consumers Turn to AI for Health Research, Pharma Risks Being Left Out of the Conversation Read More
For years, pharma companies assumed that if they built a product website, patients would come. Many did. But they didn’t stay. Today, online health seekers are spending less time on …
Why Patients Trust Social Health Sources More Than Pharma Websites Read More
Not too long ago, getting health advice was pretty straightforward. You’d talk to your doctor, read a brochure in a hospital waiting room, or maybe look something up in a …
The Rise of Healthcare Influencers: Trust, Misinformation, and the New Front Door to Healthcare Read More
There’s a quiet shift happening in healthcare—one that sounds empowering on the surface but carries consequences we’re not fully confronting. Patients are being handed tools that promise early detection, personalized …
Do We Really Want Patients Self-Diagnosing with At-Home Cancer Tests and AI? Read More