IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. Yet are those skills only reserved for big budgets, bold pitches, and grand innovations? Or do we, as individuals, have a special responsibility to the public at this moment in time? After all, we are already the translators of science for our clients.
SUMMARY:
Say, you love the Velvet Underground. You don’t listen to Sweet Jane on repeat.
You want to hear something *like* it. New; but with that same raspy drone. How do you do that? For about 90 million people, the answer is Spotify. Playlists are novel media for novel marketing. We just happen to prove it in pharma.
The digital technology revolution has made a significant impact on global industries seeking to develop customized solutions for specific needs. Among those taking greatest advantage of what this revolution can offer is the healthcare industry.
Clinicians are people – just like us. Like us, most of them are busy, have friends and start their day on social media. In just the last two years, our media habits changed dramatically and there are a wealth of opportunities to reach clinicians while using the Internet which has become invaluable to everyone.
KEY TAKEAWAY: The major contributor to soaring drug list prices is continual and progressive rebating demands by Big Insurance and the PBMs.
A recent article titled What do cancer patients need from Oncologists? highlights important deficiencies in oncologist-patient relationships. The following advice encourages better patient communications from doctors and more satisfying doctor visits for their patients.
Summary: The increasing collecting of personal health data is colliding with the theft of that data..and the Internet of Things magnifies the whole Big Personal Data challenge. Frankly, we cannot just stand by…we need an IoT Bill of Rights.