Say, you love the Velvet Underground. You don’t listen to Sweet Jane on repeat.
You want to hear something *like* it. New; but with that same raspy drone. How do you do that? For about 90 million people, the answer is Spotify. Playlists are novel media for novel marketing. We just happen to prove it in pharma. Continue reading
The digital technology revolution has made a significant impact on global industries seeking to develop customized solutions for specific needs. Among those taking greatest advantage of what this revolution can offer is the healthcare industry. Continue reading
Clinicians are people – just like us. Like us, most of them are busy, have friends and start their day on social media. In just the last two years, our media habits changed dramatically and there are a wealth of opportunities to reach clinicians while using the Internet which has become invaluable to everyone. Continue reading
KEY TAKEAWAY: The major contributor to soaring drug list prices is continual and progressive rebating demands by Big Insurance and the PBMs. Continue reading
A recent article titled What do cancer patients need from Oncologists? highlights important deficiencies in oncologist-patient relationships. The following advice encourages better patient communications from doctors and more satisfying doctor visits for their patients. Continue reading
Summary: The increasing collecting of personal health data is colliding with the theft of that data..and the Internet of Things magnifies the whole Big Personal Data challenge. Frankly, we cannot just stand by…we need an IoT Bill of Rights. Continue reading
The millennial wave is officially upon us; in-fact they have just overtaken the baby boomers as the largest generation. This group, ranging in age from 18 to 34, is quickly becoming one of the key influencers in the healthcare industry. While they might not be taking full advantage of the healthcare options available to them (that group right now would be the baby boomer generation), they are starting to have much more influence over how the healthcare industry goes about their business. Continue reading