IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. Yet are those skills only reserved for big budgets, bold pitches, and grand innovations? Or do we, as individuals, have a special responsibility to the public at this moment in time? After all, we are already the translators of science for our clients.
Say, you love the Velvet Underground. You don’t listen to Sweet Jane on repeat.
You want to hear something *like* it. New; but with that same raspy drone. How do you do that? For about 90 million people, the answer is Spotify. Playlists are novel media for novel marketing. We just happen to prove it in pharma.
Clinicians are people – just like us. Like us, most of them are busy, have friends and start their day on social media. In just the last two years, our media habits changed dramatically and there are a wealth of opportunities to reach clinicians while using the Internet which has become invaluable to everyone.
The millennial wave is officially upon us; in-fact they have just overtaken the baby boomers as the largest generation. This group, ranging in age from 18 to 34, is quickly becoming one of the key influencers in the healthcare industry. While they might not be taking full advantage of the healthcare options available to them (that group right now would be the baby boomer generation), they are starting to have much more influence over how the healthcare industry goes about their business.