SUMMARY: The American Medical Association has declared that obesity is a disease According to the CDC’s last comprehensive analysis, the annual medical cost of obesity in the United States to Medicare, Medicaid,…
Category: Guest Post
Don’t trap new marketing in old media
Say, you love the Velvet Underground. You don’t listen to Sweet Jane on repeat. You want to hear something *like* it. New; but with that same raspy drone. How do you do…
Building Mobile Apps for Healthcare: How to survive among 318,000 existing apps on the market
The digital technology revolution has made a significant impact on global industries seeking to develop customized solutions for specific needs. Among those taking greatest advantage of what this revolution can…
Clinicians are people, Platforms inspired by consumers; built for pharma
Clinicians are people – just like us. Like us, most of them are busy, have friends and start their day on social media. In just the last two years, our…
Insurers are the real villains?
KEY TAKEAWAY: The major contributor to soaring drug list prices is continual and progressive rebating demands by Big Insurance and the PBMs.
Improving Oncologist-Patient Relationships: Three Steps for Doctors and Three Steps for Patients
A recent article titled What do cancer patients need from Oncologists? highlights important deficiencies in oncologist-patient relationships. The following advice encourages better patient communications from doctors and more satisfying doctor…
IoT + Health = we need a new Bill of Rights (NOW!)
Summary: The increasing collecting of personal health data is colliding with the theft of that data..and the Internet of Things magnifies the whole Big Personal Data challenge. Frankly, we cannot…
7 Ways That Millennials are Changing the Healthcare Industry
The millennial wave is officially upon us; in-fact they have just overtaken the baby boomers as the largest generation. This group, ranging in age from 18 to 34, is quickly…