POST SUMMARY: I just received the preliminary findings from some qual research that was conducted this weekend in four cities within the US. The objective of the research was to determine if current patients, those taking at least one Rx for a health condition, were interested in engaging a pharma company on social media.
Category Archive: Focus on patients
POST SUMMARY: Two years ago, suicide became the leading cause of death by injury in America, surpassing car accidents for the first time. And the major reason for that change was a cohort shift: Men and women between the ages of 35 and 64 are increasingly committing suicide. The latest addition to these statistics is Robin Williams. At a time when new platforms are emerging to see a doctor via computer or smartphone, we are reminded that physicians need to treat the whole person and that patients should develop a relationship with their doctors based on trust and understanding.
POST SUMMARY: GSK is taking their disease state website, COPD.com, to the next level with user-friendly tools and helpful guidance to enhance patient awareness about COPD. It is uniquely designed to put first-hand accounts by patients at the center of the user experience and isn’t that what it’s all about?
At its annual shindig in Chicago, physicians in the American Osteopathic Association over the weekend agreed to warn patients that health apps and websites are no substitute for a visit to the doctor.
POST SUMMARY: Patient insights provide valuable opportunities for pharma marketers to get closer to their customers (patients) but only if DTC marketers are listening and act quickly to provide tools and health information that drive patient needs and brand objectives.