QUICK READ: It will be more than a year for the U.S. healthcare industry to return to normal, according to a new estimate from InCrowd. Physicians expect the new normal to be sometime around August 2021, once a vaccine for the coronavirus has been distributed. The delay, for some patients, could mean the difference between a lengthy hospital stay and Rx.
QUICK READ: It’s apparent that getting patients back to their doctor is going to be a huge challenge for DTC marketers. Pharma needs to develop a consistent message that motivates patients back into their doctor’s offices.
QUICK READ: It’s going to take a lot more than ads to get patients into their doctor to ask for prescription medication. Only a combined on and offline effort is going to work today and the message has to be so relevant and motivating that patients will risk going to their doctor to ask for the brand.
QUICK READ: DTC ads are getting worse. Throwing more money into a different bucket is not going to help. The market in which we advertise has changed dramatically in the last year. We need to be the light in the search for online health infirmation. Start earning trust by listening and talking and stop pushing.
- Although a heart-healthy lifestyle is a potent medicine in the management of cardiovascular risk, a large Finnish study finds that many — but not all — patients forgo healthy habits after starting a statin or antihypertensive medication
- People who get started on medications for their increased cardiovascular risk may let other things slide.
- Results show that body mass index (BMI) ticked up among all participants, but the average increase was larger among those starting an antihypertensive or statin medication
- Today’s healthcare providers have their fingers on the pulse of retail real estate and are swooping in to transform store space into exam and procedural rooms.
- The number of mall-based medical clinics has increased by almost 60% from 2017 to 2019, CNN reports, in the same period leases for clothing retailers have declined by more than 10%.
- According to a report by The Advisory Board, outpatient visits are expected to increase by 58.6% by 2028. Because outpatient procedures generally require a quick turnaround, they need to be easy to access, like in a shopping center.
SUMMARY: A majority of pharma websites are stagnant as billboards. Today’s online health seeker wants the information THEY need without having to click around your site to get it. So why haven’t pharma marketing people started implementing dynamic website design?
KEY TAKEAWAY: The results of an exit survey on two top pharma websites had terrible news for the marketing team. Less than 10% of visitors to the site were going to ask their doctor for/about the medication, and the vast majority (84%) said the website failed to answer their questions about the drug or health condition.