In today’s digital age, information is just a click away, and this is particularly true when it comes to health-related queries. Health seekers often use the internet to gather information about their health conditions, treatment options, and pharmaceutical products. As a result, pharmaceutical companies have a unique opportunity to provide valuable information and answer the questions of these health-conscious individuals through their product websites.

The space between the care that providers want to give and the care that the patient receives is enormous. The area is full of barriers — tasks, paperwork, and bureaucracy. Each is a point where someone can say no. There are endless appointments with different doctors, tests that need to be scheduled, and a wait for treatment that could extend weeks or months.