Accessing necessary prescription medications would be straightforward and affordable for everyone. Unfortunately, the reality is often far from this ideal, with many patients needing help to afford the medicines they need to manage their health conditions. While big pharma does offer assistance programs to help alleviate the financial burden for patients, many individuals still need to take advantage of these resources. So, why is this the case?

Diabetes, often referred to as the silent killer, is a chronic disease that affects millions worldwide. Despite its prevalence and potentially severe consequences, many individuals remain unaware of the risks and symptoms associated with this condition. The lack of awareness surrounding diabetes is a significant public health concern, contributing to delayed diagnosis, inadequate management, and an increased burden on healthcare systems. Understanding why people don’t know about the risks and symptoms of diabetes is crucial in addressing this pervasive issue.

Marketing is crucial in raising awareness, educating healthcare professionals, and connecting with patients. However, one size does not fit all when promoting pharmaceutical products. Each health condition requires a tailored marketing approach, and this article explores the reasons behind the necessity for distinct marketing attributes for every health condition.

In the fast-paced world of pharma marketing, knowing your audience isn’t just a “nice to have” — it’s a survival skill. But simply slapping a generic label like “50+ women with arthritis” on your target segment won’t cut it anymore. Today’s patients are diverse and informed and expect personalized engagement. That’s where deep dives into audience segments come in.


In the intricate world of healthcare, the focus is often on medical advancements, cutting-edge technologies, and scientific breakthroughs. However, at the core of this complex system lies a simple truth: healthcare is fundamentally about people. In this blog post, we delve into the unspoken desires of patients, shedding light on what they truly want from their healthcare experience.