In today’s digital age, information is just a click away, and this is particularly true when it comes to health-related queries. Health seekers often use the internet to gather information about their health conditions, treatment options, and pharmaceutical products. As a result, pharmaceutical companies have a unique opportunity to provide valuable information and answer the questions of these health-conscious individuals through their product websites.
Employer-sponsored health insurance is a significant benefit for many workers. It can provide peace of mind knowing they can access affordable healthcare, even if they get sick or injured. But are people happy with their company-paid insurance?
The internet has become a significant source of health information for people around the world. A recent study by the Pew Research Center found that 81% of Americans have used the internet to get health or medical information.
Consumers do pay attention to DTC ads for prescription drugs. A study by the Pew Research Center found that 72% of adults have seen a DTC ad for a prescription drug in the past year. Of those who have visited a DTC ad, 57% said that the ad made them more likely to ask their doctor about the drug.
The United States is the wealthiest nation in the world but is also one of the unhealthiest. Americans have shorter life expectancies and higher rates of chronic diseases than people in other developed countries.
The space between the care that providers want to give and the care that the patient receives is enormous. The area is full of barriers — tasks, paperwork, and bureaucracy. Each is a point where someone can say no. There are endless appointments with different doctors, tests that need to be scheduled, and a wait for treatment that could extend weeks or months.