QUICK READ: Buried in recent headlines is the sobering fact that obesity is still on the rise in the United States. This year it’s estimated that 300,000 people will die from obesity-related health conditions. Until we have the courage to communicate to the public the dangers of obesity we have failed patients and ourselves.
QUICK READ: Too often we segment audiences based on demographics alone. Developing target audience personas can help you refine your marketing and lead to better target marketing.
QUICK READ: It will be more than a year for the U.S. healthcare industry to return to normal, according to a new estimate from InCrowd. Physicians expect the new normal to be sometime around August 2021, once a vaccine for the coronavirus has been distributed. The delay, for some patients, could mean the difference between a lengthy hospital stay and Rx.
QUICK READ: It’s apparent that getting patients back to their doctor is going to be a huge challenge for DTC marketers. Pharma needs to develop a consistent message that motivates patients back into their doctor’s offices.
QUICK READ: It’s going to take a lot more than ads to get patients into their doctor to ask for prescription medication. Only a combined on and offline effort is going to work today and the message has to be so relevant and motivating that patients will risk going to their doctor to ask for the brand.
QUICK READ: DTC ads are getting worse. Throwing more money into a different bucket is not going to help. The market in which we advertise has changed dramatically in the last year. We need to be the light in the search for online health infirmation. Start earning trust by listening and talking and stop pushing.
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