After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player.
Category Archive: Focus on patients
A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea?
Routine cancer screening is essential to detect cancers early when it is most curable. The consequence of millions of people missing cancer screenings because of the COVID pandemic is a delay in detecting cancer, which results in cancer progressing to a more advanced stage. According to a study published in JAMA Oncology, a publication of the American Medical Association, nearly 22 million cancer screenings in the U.S. failed to happen because of the COVID-19 pandemic.
The concept that a medical app can replace a health care professional is myopic. At best, health apps can alert users to potential problems, but only a trained health care professional can diagnose problems.
SUMMARY: CVS announced its plans to begin closing its doors–about 900 locations across the country. They know the future isn’t about selling 20 kinds of shampoos and vitamins. In the words of the company’s mission, its goal is to “make high-quality health and pharmacy services safe, affordable and easy to access.”
SUMMARY: Six in ten Americans live with at least one chronic disease, like heart disease and stroke, cancer, or diabetes. These and other chronic diseases are the leading causes of death and disability in America, and they are also a top driver of health care costs. But what we most often overlook is the effect of chronic health conditions on the quality of life leading to depression and suicide.
SUMMARY:
- The states struggling the most with covid-19 infections also have the least healthy populations.
- About two out of five American adults are obese, according to the CDC. Mostly because they don’t understand how what they eat effects their health.
- Only 23% of people get enough exercise and only one in ten eats enough fruit and vegetables, says the CDC.
- Less than half of Americans are proficient readers, and only 12% are considered by the country’s health department to be “health-literate”.
- Over one-third struggle with basic health tasks, such as following prescription-drug directions.
SUMMARY:
- People are going online more and more to sarch for health information after seeing a DTC pharma TV spot.
- Pharma websites are not consdiered a top resource for infromation on new products.
- Cost is not that big of an issue for people who have health insurance.
- It’s more about weighing the benefit against the potential side effects.
- TV spots are the number one way people learn about new pharma products.