IN SUMMARY: Some pharma companies are turning to Instagram influencers to help reach patients but when pharma pays these influencers is it crossing the line or compensating someone for their…
Category: Focus on patients
Millennials not going to the doctor (apps don’t replace physicians)
A Kaiser Family Foundation (KFF) survey and followup analysis by Kaiser Health News found that 26% of 1,200 respondents said they didn’t have a go-to primary care physician. Nearly half (45%) of…
Lilly’s attempt at pricing in DTC: tool or going to cause more anger?
Lilly has decided to inform patients about the list price for Trulicity on their website. The information may add to patient anger and raise more questions. What makes a drug…
Forget drug prices this is the greatest threat to our healthcare
Obesity is the biggest threat to America’s healthcare costs
Lonely baby boomers represent a public health threat
Baby boomers are aging alone more than any generation in U.S. history, and the resulting loneliness is a looming public health threat. (Source: Wall Street Journal) That amounts to about…
Can pharma ever be “patient centric”?
Patient centricity is not as important as shareholders and Wall Street. CEO’s are often compensated on financial metrics and focus on the balance sheet. Patient centricity starts with an organizations…
We can’t ignore caregivers
Eight in ten Americans say that caregiving is the “new normal” in American families. Forty million Americans are currently caregivers—almost as many as the number of Americans holding student debt….
Patients skeptical of new prescription drugs
Patients are skeptical of new prescription drugs. In addition to going to a pharma site they do a LOT of online research. Pharma sites are not meeting their needs when…