Talking about what others are afraid to say
Picture a Tuesday afternoon. A woman in her forties sits in her car in a parking lot, engine off, phone in hand. She just left an appointment where a doctor …
Do Pharma Marketers Understand What It’s Like to Be a Patient Today? Read More
It’s easy to be angry at the pharma industry right now, and honestly, a lot of that anger is earned. But I want to start somewhere that often gets lost …
Can We Balance Profit and Patient Care in Pharma? Read More
So you get a cancer diagnosis. You’ll be offered surgery and chemo, maybe radiation or immunotherapy or hormone therapy for many years. All of this will be paid for by …
Exercise Can Improve Survival in Cancer Patients. Why Does Insurance Not Cover It? Read More
The pharma industry has poured billions into educating physicians and patients that GLP-1’s can alter your life. Plenty of data backs this up. What pharma should be asking is. What …
Writing an Rx for a GLP-1 Drug isn’t Good Enough Read More
A cancer diagnosis creates an information problem almost immediately. Patients suddenly encounter pathology reports, biomarkers, staging, genomic testing, treatment choices, and clinical trials—all while dealing with the emotional reality of …
Outcomes4Me: Legitimate Help for Cancer Patients—or Another Way to Monetize Them? Read More
Spend some time reading what patients are saying online about healthcare, and a pattern emerges. People aren’t primarily complaining about the medicine. They’re complaining about everything they have to go …
Patients Aren’t Angry at Healthcare. They’re Exhausted by It. Read More
GLP-1 drugs have become the biggest healthcare story in years. Ozempic, Wegovy, Zepbound and other drugs in this category are helping millions of people lose substantial amounts of weight, improve …
GLP-1 Drugs Have Another Problem We’re Not Talking Enough About: Dehydration Read More
Pharma has a website problem nobody wants to talk about. Companies continue to spend millions of dollars building, redesigning, maintaining, testing, and promoting massive branded product websites as if patients …
Pharma Is Wasting Millions on Product Websites Nobody Uses Read More