SUMMARY: A majority of pharma websites are stagnant as billboards. Today’s online health seeker wants the information THEY need without having to click around your site to get it. So why haven’t pharma marketing people started implementing dynamic website design?Continue reading
KEY TAKEAWAY: The results of an exit survey on two top pharma websites had terrible news for the marketing team. Less than 10% of visitors to the site were going to ask their doctor for/about the medication, and the vast majority (84%) said the website failed to answer their questions about the drug or health condition.Continue reading
IN SUMMARY: Online health seekers are largely on their own when it comes to health content. Pharma has the opportunity to engage online health seekers via a customer-centered content strategy but it requires a realignment of processes within the organization.Continue reading
IN SUMMARY: Most patient’s are not paying attention to DTC TV ads and when they do they are going online to learn more but pharma is being left out of the “conversation” because they don’t provide the information that people want to ask their doctor for an Rx.Continue reading
KEY IDEA: Patients are people. Our healthcare system is not designed for people, it’s designed for conditions. We spend too much money on treatments that may prolong life a few weeks but at what about the quality of life and the patient’s voice?Continue reading
IN SUMMARY: Some pharma companies are turning to Instagram influencers to help reach patients but when pharma pays these influencers is it crossing the line or compensating someone for their time?Continue reading
- A Kaiser Family Foundation (KFF) survey and followup analysis by Kaiser Health News found that 26% of 1,200 respondents said they didn’t have a go-to primary care physician.
- Nearly half (45%) of 18-to-29-year-olds said they didn’t have a primary care doctor.
- Millennials tend to want to have access to care right away, they want it immediately and they want to be able to see a doctor quickly.