Talking about what others are afraid to say
For the last two years, artificial intelligence has been sold to pharma marketers as the solution to almost everything: faster content creation, better personalization, automated insights, predictive targeting, and lower …
Why Pharma Marketers Shouldn’t Rely on AI in Their Marketing Read More
Every time a new observational data point appears, the reaction is the same: Instant celebration. Instant amplification. Zero skepticism. Doctors should be the guardrails in moments like this. Instead, many …
The GLP-1 Hype Train Is Out of Control, and Physicians Are Shoveling the Coal Read More
The Video Advertising Bureau’s new report, “TV Means Business — Pharma,” reads like a love letter to television. It claims that pharma brands pouring money into TV are reaping massive rewards — …
VAB Report On Pharma TV Ads Is Bad Research Read More