OK, I get it. DTC marketers have to show ROI to get budgets from bean counter who know the cost of everything but the value of nothing but that approach is going to lead to a decline in DTC marketing effectiveness.
Category Archive: DTC Spending
POST SUMMARY: Among the big losers in Super Bowl advertising is Jublia who wasted $4.5 million dollars on air time that could have been better spent elsewhere.
POST SUMMARY: Omnicom Media Group, the global media network that oversees more than $50 billion in annual ad spend for clients such as Apple, Starbucks, McDonald’s and Pepsi, is advising its clients to shift as much as 25% of their TV advertising budgets to online video. Will DTC marketers get the word or will we still be bombarded with drug commercials via the evening news?