Talking about what others are afraid to say
Direct-to-consumer (DTC) marketing in the pharmaceutical sector has become increasingly prevalent in the last few decades, particularly in countries like the United States where it is allowed. You might see …
Pharma DTC Marketing: Benefits and Disadvantages Read More
Consumers do pay attention to DTC ads for prescription drugs. A study by the Pew Research Center found that 72% of adults have seen a DTC ad for a prescription …
Do DTC ads work? Read More
Addressable TV is a new form of TV advertising that allows marketers to target specific households with ads based on their demographics, interests, and viewing habits. This contrasts traditional TV …
Should DTC marketers shift budgets to addressable TV? Read More
Direct-to-consumer (DTC) prescription drug advertising is a controversial topic. Some people believe it helps patients become more informed about their treatment options, while others believe it leads to over-prescription and …
The Effect of Prescription Drug Advertising Read More