Big changes in DTC marketing warranted, but it comes with risk

KEY TAKEAWAY: Alexa’s monthly users have increased by 325 percent in 2017, equivalent to 2.8 million users. [inlinetweet prefix=”” tweeter=”” suffix=””] At the same time DRG reported that 1 in two people have gone online for health information.[/inlinetweet] The DTC playing field is changing, but can pharma marketers align their organizations to take risks? Continue reading

Developing a best in class health website

KEY TAKEAWAY: [inlinetweet prefix=”” tweeter=”” suffix=””]Successful marketers tend to spend less time planning and more time acting [/inlinetweet]than average people. They get out into the world, try new things, make mistakes and fail at first and in doing so, they lay the foundation for future successes. Not only do they learn what will work by first finding out for themselves what does not, but they also benefit from unexpected experiences and opportunities.  To develop a great pharma product website be prepared to fail, but use a process that all but guarantees your success. Continue reading

Cancer DTC: confusing or helpful?

KEY TAKEAWAY:According to PBS.org surprisingly, huge numbers of cancer patients lack basic information, such as how long they can expect to live, whether their condition is curable or why they’re being prescribed chemotherapy or radiation, said Dr. Rab Razzak, director of outpatient palliative medicine at Johns Hopkins Medicine in Baltimore.  The result: People with advanced cancer don’t know enough about their disease to make informed decisions about treatment or how they want to spend their remaining time.  But is the new DTC for Oncology products, adding to the confusion? Continue reading