Skip to content
October 17, 2026
  • Facebook
  • linkedin
  • Twitter
  • Pinterest
  • Google+

World of DTC Marketing

Talking about what others are afraid to say

  • Home
  • About Me
Main Menu

Drug Development Costs

Laboratory instrument beside glowing data streams flowing into a circular target
Drug Development Costs

The Drug Missed Its Endpoint. What Does That Actually Mean?

September 13, 2026September 13, 2026 - Leave a Comment

Few sentences can destroy billions of dollars of market value faster than this one: “The study did not meet its primary endpoint.” Stocks plummet. Headlines pronounce the trial a failure. …

The Drug Missed Its Endpoint. What Does That Actually Mean? Read More
Street view of buildings housing TechSprout Hub, Velocity Labs, Dataflow Inc., and Co-Work with a tall Synergy Global Corp skyscraper
Drug Development Costs

Big Pharma Is Buying Innovation Again. Have They Given Up on Their Own R&D?

June 23, 2026June 23, 2026 - Leave a Comment

The pharmaceutical industry is back on another acquisition spree. Nearly every week brings news that a major pharmaceutical company is acquiring a biotech with a promising new therapy or platform. …

Big Pharma Is Buying Innovation Again. Have They Given Up on Their Own R&D? Read More
Drug Development Costs / Working in the industry

Why Deloitte’s “$2.7 Billion to Bring a Drug to Market” Number Is Wrong

May 11, 2026May 11, 2026 - Leave a Comment

It seems like every year or two, we get another headline-grabbing number from the pharmaceutical industry about how much it costs to create a new drug. The latest, from the …

Why Deloitte’s “$2.7 Billion to Bring a Drug to Market” Number Is Wrong Read More
As I See It / Business of the drug industry / Drug Development Costs / in the news

Why $350M Phase I Upfronts Don’t Mean Assets Are Suddenly “Worth More”

December 29, 2025December 29, 2025 - Leave a Comment

Competition for unique, early-stage drugs has become so intense that the average upfront payment for a Phase I asset has risen to approximately $350 million. But don’t be fooled by …

Why $350M Phase I Upfronts Don’t Mean Assets Are Suddenly “Worth More” Read More
Bad practices / Drug Development Costs / in the news

Rethinking Early Access: Patient Safety First

December 25, 2025December 25, 2025 - Leave a Comment

Early access to new drugs is often framed as compassionate and patient-centered, but it can backfire. Without solid evidence, patients may be exposed to unknown risks, driven by hype rather …

Rethinking Early Access: Patient Safety First Read More
Drug Development Costs / FDA

The Danger of An RFK Jr Leading The FDA

November 8, 2024November 8, 2024 - Leave a Comment

Given his views on vaccines, pharma companies, and medical science, if Robert F. Kennedy Jr. assumed control of the FDA, it could have profound implications for public health. Kennedy is …

The Danger of An RFK Jr Leading The FDA Read More
As I See It / Business of the drug industry / Drug Development Costs / in the news

The Impact of Weight Loss Drug Market on Cancer Research

August 8, 2024August 8, 2024 - Leave a Comment

The pandemic led to massive increases in research and development among pharmaceutical companies as they raced to discover vaccines and treatments for Covid-19. But those days are over, and many …

The Impact of Weight Loss Drug Market on Cancer Research Read More
Cost of healthcare in the U.S. / Drug Development Costs

Buying vs. R&D: Is it Cheaper to Acquire Existing Biotechs or Invest in Your Own R&D?

January 10, 2024January 10, 2024 - Leave a Comment

The quest for the next blockbuster drug is a high-stakes game in the pharma industry. Two main paths lead to this coveted prize: internal R&D, the detailed but potentially rewarding …

Buying vs. R&D: Is it Cheaper to Acquire Existing Biotechs or Invest in Your Own R&D? Read More

Posts pagination

1 2 Next
Copyright © 2026 World of DTC Marketing.
Powered by WordPress and HitMag.