Pharma’s use of social media is sporadic and poor. Patients number one use of social media is side effects(46%) (Source: DRG Digital | Manhattan Research Cybercitizen Health® U.S. 2018) One bright…
Category: DRG Research
Don’t use random data for DTC strategic decisions
Random marketing data via social media may not be applicable for your product/health condition. Marketers need to ask “why?” and “what does this include?” Perfect example is the latest health…
The debate on TV vs. online pharma ads
T Among the 61% of patients who had researched prescription drugs online in the past 12 months, 34% had requested a specific prescription drug at least once. Among patients who…
Cybercitizen Health® Insights
Data from DRG Digital | Manhattan Research’s Cybercitizen Health® U.S. 2018 study of 3,084 U.S. patients show that: Among the 61% of patients who had researched prescription drugs online in…