Survey on digital health doesn’t make sense

  • According to Rock Health adoption of health continues to rise while consumers leverage digital health tools to address concrete health needs.
  • Most doctors say they have not recommended any general health and wellness apps or wearables to their patients. (Source: Kantar)
  • For medical-grade devices, the results are similar, with 70% of doctors saying they have not recommended medical-grade web-connected devices to their patients. (Source: Kantar).
  • Millennials, who usually have a high adoption rate of digital health, is failing as they are the most obese generation.
  • Most Americans are concerned about their weight and understand the connection between weight and cardiovascular health, but a substantial proportion of them are not doing much to lose excess weight, according to a Cleveland Clinic survey.
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The digital health ​market scam

  • igital health global venture capital broke records again in 2018 with 698 deals raising a total of $9.5bn.
  •  Funding for the digital health sector continues to rise, at a 32% increase year-over-year – a pace that will be difficult to maintain this funding pace going into 2019 unless there is “a clear exit path for investors,”.
  • In the United States, digital health companies raised close to $7 billion in 2018 with the remaining $2.5 billion coming out of other countries.
  • Most doctors say they have not recommended any general health and wellness apps or wearables to their patients. (Source: Kantar)
  • For medical-grade devices, the results are similar, with 70% of doctors saying they have not recommended medical-grade web-connected devices to their patients. (Source: Kantar).
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The jungle of online health information

  • 75 percent of adults have searched online for health-related information in the last year.
  • When faced with an actual or potential diagnosis of cancer, most people are inclined to consult Dr. Google, often before they see a real live medical expert.
  • It’s easy for people to land on a site filled with misinformation that leads them to make decisions that may not be in their best interests,” said Dr. Lidia Schapira, medical oncologist at Stanford University Medical Center.
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Are patients going to replace their doctor with an app?

  • Ada, a London and Berlin-based health tech startup just received major funding from Bill and Melinda Gates.
  • Ada isn’t claiming to replace your doctor anytime soon, but patients may do just that which could worsen a serious health problem.
  • A Harvard Medical School study found that symptom checkers, those tools that ask for information and suggest a diagnosis, are accurate only about half of the time.

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Smartwatch sales are going to double but…

  • IDC is predicting that wearable sales in 2018 will grow by just 6.2 percent to 122.6 million body gadgets compared to 2017 sales of 115 million units.
  • Smartwatches will buck that trend, with IDC expecting smartwatch shipments to grow 39 percent on 2017 shipments of 33 million units to 46.2 million in 2018. Apple Watch accounts for just under half of all smartwatch shipments.
  • The use of smatwatches should be encouraged by health insurer, but HCP’s are still not on board.

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Digital health does not replace a visit to the doctor

  • Digital health is one of the hottest spaces for investment, with companies raising $1.6 billion in venture capital in the first quarter of 2018.
  • Digital health companies are getting really good at screening populations of people for health problems before they develop into serious medical issues, but they struggle to get patients into their doctor.
  • Medical experts say that digital health can’t do much for users that are already sick, or at high risk of a serious medical condition.

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