Talking about what others are afraid to say
A cancer diagnosis creates an information problem almost immediately. Patients suddenly encounter pathology reports, biomarkers, staging, genomic testing, treatment choices, and clinical trials—all while dealing with the emotional reality of …
Outcomes4Me: Legitimate Help for Cancer Patients—or Another Way to Monetize Them? Read More
Today’s healthcare consumers, referred to as the Health Consumer, have an unprecedented number of information sources at their fingertips. They search on Google, ask AI assistants, watch physician videos on …
How To Build a Digital Strategy for Today’s Empowered Health Consumer Read More
For more than two decades, pharma companies have invested millions of dollars in websites, search engine optimization (SEO), disease education, patient resources, and healthcare professional (HCP) content. The goal was …
Why AI is Changing Pharma Marketing Forever Read More
AI may feel like a consumer tech issue, but its impact lands squarely in pharma’s world. When patients treat AI as a medical authority, the consequences aren’t theoretical—they show up …
Why Patient Use of AI for Health Decisions Is a Growing Risk for Pharma Read More
While the FDA and pharmaceutical companies engage in their endless tango over fair balance requirements in direct-to-consumer television advertising, they’re overlooking a critical reality: patients don’t stop at the TV …
From TV Ads to Real Talk: Why Pharma Must Embrace Digital Patient Conversations Read More
A recent survey revealed that 86% of physicians say patients walk into their offices armed with false or misleading information from the internet. This number should serve as a wake-up call …
How Pharma Can Rebuild Trust Through Clear Health Content Read More
A recent survey revealed that 86% of physicians said they’ve encountered more patient misinformation over the last five years than in the previous five years. For the pharmaceutical industry, this is …
Combatting Patient Misinformation: Pharma’s Unique Opportunity Read More
More than half of adults now turn to social media for health information—yet fewer than one in ten think most of it is trustworthy. That’s not just a trust gap, …
Social Media Is a Health Info Machine—But Trust Is in Short Supply Read More