QUICK READ: Just as I had written on this site a Chief Digital Officer for a top pharma company has left after just twenty-four months on the job. Culture destroys…
Category: Digital Health
eHealth is a tool, not a replacement for HCPs
SUMMARY eHealth reality doesn’t quite live up to the promise. Even the Apple Watch studies are in doubt. We need data on what people do as a result of eHealth…
Cardiologists: The Apple Watch will never be used as a diagnostic tool
KEY IDEA: A panel of leading cardiologists weighed in in the Apple Watch and it wasn’t pretty. While they like the idea that it can alert patients to a potential…
The most important aspects of digital marketing that pharma ignores
SUMMARY: While it’s reported that pharma is going to put more money into digital marketing they are overlooking the most important initiave: their websites. Bounce rates, time on site and…
Pharma still has a long way to go in digital marketing
MY THOUGHT: Digital pharma East is about to begin but has anything changed? If you look at new pharma websites, and metrics like bounce rates and tie on-site, over time,…
eHealth: more hype than reality?
SUMMARY: 70% of the people Axios surveyed say they’ve used the internet to research symptoms or learn more about health conditions. And 51% use apps or other tech tools to…
Why is pharma stuck in digital marketing 101?
SUMMARY: Pharma continues to allocate too much money for paid search while failing to adequately measure the key metrics of their dollars. There are a lot of opportunities to stop…
Programmatic solution just for healthcare marketers
SUMMARY: PulsePoint™ connects the dots of healthcare marketing and delivers health messaging where audiences are in their healthcare journey. The platform accesses contextualized health content and related, engaged audiences to…