eHealth: more hype than reality?

SUMMARY: 70% of the people Axios surveyed say they’ve used the internet to research symptoms or learn more about health conditions. And 51% use apps or other tech tools to track their sleep, fitness or diet.

  • But as people’s needs shift from personal information-gathering into the formal health care system, their tech usage begins to fall.
  • Only 44% have accessed their medical records online, and fewer than 25% have used the internet to manage chronic conditions, mental health, or their health care spending.
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Programmatic solution just for healthcare marketers

SUMMARY: PulsePoint™ connects the dots of healthcare marketing and delivers health messaging where audiences are in their healthcare journey. The platform accesses contextualized health content and related, engaged audiences to deliver relevant marketing messages through partner platforms like Facebook, Instagram, Pinterest, and Twitter, as well as native, video, content discovery, search, display, and connected TV channels.  But there are still issues with programmatic.

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There’s little evidence that mHealth apps are effective

  • Out of the hundreds of thousands of mHealth apps on the market, the effectiveness of only 22 has been evaluated in the last decade, per a study published in Nature.
  •  mHealth platforms could cause more harm than good to providers and payers that choose to use them to improve consumer health.
  •  JMIR published a meta-analysis revealing that while fitness apps modestly increased physical activity, the average step count between app users and nonusers was nonsignificant.
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Our high cost of care will remain stubbornly fixed unless our behavior changes.

  • Our high cost of care and modest health outcomes will remain stubbornly fixed unless our behavior changes.
  •  Nearly 40% of Americans were considered obese in 2015 and 2016, a significant increase from 2007 and 2008.
  • 2016 study published in the Journal of the AMA found that only 2% of Americans met the ideal dietary guidelines adopted by the American Heart Association.
  • In a 2015 survey, 28% of American adults that they did not participate in the past year in any of 104 listed physical activities and were considered “totally sedentary.”
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Survey on digital health doesn’t make sense

  • According to Rock Health adoption of health continues to rise while consumers leverage digital health tools to address concrete health needs.
  • Most doctors say they have not recommended any general health and wellness apps or wearables to their patients. (Source: Kantar)
  • For medical-grade devices, the results are similar, with 70% of doctors saying they have not recommended medical-grade web-connected devices to their patients. (Source: Kantar).
  • Millennials, who usually have a high adoption rate of digital health, is failing as they are the most obese generation.
  • Most Americans are concerned about their weight and understand the connection between weight and cardiovascular health, but a substantial proportion of them are not doing much to lose excess weight, according to a Cleveland Clinic survey.
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