Survey on digital health doesn’t make sense

  • According to Rock Health adoption of health continues to rise while consumers leverage digital health tools to address concrete health needs.
  • Most doctors say they have not recommended any general health and wellness apps or wearables to their patients. (Source: Kantar)
  • For medical-grade devices, the results are similar, with 70% of doctors saying they have not recommended medical-grade web-connected devices to their patients. (Source: Kantar).
  • Millennials, who usually have a high adoption rate of digital health, is failing as they are the most obese generation.
  • Most Americans are concerned about their weight and understand the connection between weight and cardiovascular health, but a substantial proportion of them are not doing much to lose excess weight, according to a Cleveland Clinic survey.
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The healthcare debate the media refuses to acknowledge

  • Drug prices continue to fuel media stories and drive politicians to action but, for the most part, the real driver of high healthcare costs is being ignored.
  • The total percentage of non-elderly people with insurance and affordability problems to 26.2%.
  • The number of US adults with diabetes increased from 21.2 million in 2003-2004 to 30.2 million in 2013-2014, while the prevalence of obesity rose from 31.7% to 37.5% over the same period.
  • Millennials are on track to be the most obese generation.
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Pharma is obsessed with dominating

  • Companies that live in such a zero-sum world don’t “earn market share” from a competitor, they “conquer the market.” 
  • They don’t just serve their customers, they “capture” them and they don’t treat them like customers.
  • It’s easier to buy competitors than invest in R&D now.
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While CPG brands move digital in-house, pharma continues to rely on agencies

  •  91% of brands have moved at least a part of their digital marketing operations in-house. (Source: Search Engine Journal)
  • Cost efficiency, greater control, and increased transparency are amongst the biggest reasons for in-housing.
  •  56% of respondents say a lack of existing talent and skills to build a competent in-house team in the biggest obstacle.
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How is Pfizer employee morale?

  • 41 of Pfizer’s drugs have been picked for a price hike on January 15, averaging 5%.
  • Pfizer noted Friday that the increases will be offset by higher rebates and discounts offered to insurance companies and pharmacy benefit managers.
  • Pfizer had the highest profit total ($4.1 billion) of any publicly traded health care company in the third quarter.

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Ten companies controlled half of the health care industry’s $50 billion of global profits 9 of those 10 companies at the top are pharma firms

  • Americans spend a lot more money on hospital and physician care than prescription drugs, but pharmaceutical companies pocket a lot more of than other parts of the industry. (Source: Axios)
  • 63% of the profit total went to drug companies, even though they collected 23% of the revenue
  • Pfizer had the highest profit total ($4.1 billion) of any publicly traded health care company in the third quarter.
  • Of the 19 companies that tallied at least $1 billion of third-quarter profit, 14 were drug companies.

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Spending more money on TV ads doesn’t make sense

  • In 2019, people are expected to spend an average of 170.6 minutes each day on online activities like watching videos on YouTube, sharing photos on Facebook and shopping on Amazon. They’ll spend slightly less time — 170.3 minutes —watching TV.
  • In the U.S., however, TV is still king. Internet usage will not eclipse TV viewing there until 2020, according to Zenith.
  • Most advertisers are ahead of the curve, except pharma.. Globally, they’re expected to spend $60 billion more on internet than TV advertising in 2019.
  • [inlinetweet prefix=”” tweeter=”” suffix=””]80 percent of Internet users, or about 93 million Americans, have searched for a health-related topic online,[/inlinetweet] according to a study by the Pew Internet & American Life Project.

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