QUICK READ: The American healthcare system is too damn profitable for any reasonable reforms. If we don’t address this issue head-on when will we?
- According to a study on Healthline, “consumers will then search the brand name and visit consumer brand pages to find unbiased information about the product they saw on TV.
- In fact, 42% will request the brand from their medical professional after seeing an online ad in conjunction with a TV ad, while only 22% will after seeing a TV ad alone.
- The study fails to take into account website visits in relation to frequency and reach.
- Drugs that have been advertised for long periods of time have a negative correlation between TV ads and the search for online health information.
QUICK READ: Just as I had written on this site a Chief Digital Officer for a top pharma company has left after just twenty-four months on the job. Culture destroys even the best business intentions. Digital is so important to pharma but so is old business models driven by a merry-go-round of pharma lifers.
QUICK READ: According to Fierce Pharma “mostly because DTC works. Study after study finds that patients follow the well-worn DTC advice and actually “ask your doctor” about a condition or a specific medicine after they’ve seen ads for a prescription drug on TV or online”. Uh…no
SUMMARY: Pharma is just a business and according to a report from Harvard Business Scool “business as a whole engages in politics in ways that are bad for public trust in business and bad for America”.
SUMMARY: President Obama said “Even as we push the envelope and we are bold in our vision, we also have to be rooted in reality and the fact that voters — including Democratic voters and certainly persuadable independents or even moderate Republicans — are not driven by the same views that are reflected on certain, you know, left-leaning Twitter feeds or the activist wing of our party.” He added that “the average American doesn’t think we have to completely tear down the system and remake it.”
SUMMARY: Medicine is part science, part detective and part experience but it’s a mistake to think that all health problems can be remedied by a visit to the doctor and by taking a prescription medication. AI can be a great tool for HCP’s but it’s not the answer to all of our health issues.
KEY THOUGHT: According to the Times “We’re in a world where we need leaders to improve the state of the world, not just the state of the bottom line,” Marc Benioff, the co-chief executive of Salesforce, said in an interview. “Every C.E.O. has this on their mind right now.” Does this apply to pharma CEOs?