QUICK READ:

  • According to a study on Healthline, “consumers will then search the brand name and visit consumer brand pages to find unbiased information about the product they saw on TV.
  • In fact, 42% will request the brand from their medical professional after seeing an online ad in conjunction with a TV ad, while only 22% will after seeing a TV ad alone.
  • The study fails to take into account website visits in relation to frequency and reach.
  • Drugs that have been advertised for long periods of time have a negative correlation between TV ads and the search for online health information.

SUMMARY: President Obama said “Even as we push the envelope and we are bold in our vision, we also have to be rooted in reality and the fact that voters — including Democratic voters and certainly persuadable independents or even moderate Republicans — are not driven by the same views that are reflected on certain, you know, left-leaning Twitter feeds or the activist wing of our party.” He added that “the average American doesn’t think we have to completely tear down the system and remake it.”