b2769d664901f1f596cea27d478fd2d1POST SUMMARY: To say that 2014 has been a challenging year for pharma would be an understatement.  Budget cuts are kicking in and 86% of Rx’s are now generic medications while sales and marketing budgets have hit a dead end.  More than that a lot of very talented and good DTC marketing people have left the industry because job satisfaction is a lot more important than a paycheck.

opinionPOST SUMMARY: A guest post, last week, on the digital pharma conference led to a lot of comments with very strong opinions on both sides.  The author sent me the post on condition that he would remain anonymous because his company does not allow employees to write articles without first going through a maze of approvals.  However, he does raise some very good points.