QUICK READ: Pharma supply chain issues are a concern for us all but especially patients. The goal of getting a drug to market as fast as possible so they can recoup drug development costs has the potential for mistakes that could cost lives. Coupled with all this is the continued outsourcing of raw materials and other steps in drug development. Patients should be scared.
We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. “The need for action now is clear. Health care costs are climbing so fast they may soon threaten the quality of care and access to care which Americans enjoy.” Ronald Reagan.
TO THE POINT: When it comes to online advertising the creative is more important than the money you’re spending on media. DTC marketers need to create a “hook point” to lead to action.
QUICK READ: DTC marketing as it is and as you knew it is dead. The pandemic has forever changed the way consumers shop and uses healthcare. Now is the time to prepare for the new era of healthcare marketing and transform your organization into a digital company.
QUICK READ: Change is inevitable. You need to decide: Will you drive that change or be driven away by it? Will you disrupt or be disrupted? The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination.
- Elizabeth demanded absolute loyalty from her employees and if she sensed that she no longer had it from someone, she could turn on them in a flash.
- The staff turnover was like nothing ever experienced and the employees were troubled by what they saw as a culture of dishonesty at the company.
- Lying is a disgusting habit, and it flows through the conversations here (Theranos) like it’s our own currency.
KEY TAKEAWAY: [inlinetweet prefix=”” tweeter=”” suffix=””]Healthcare is now the single biggest sector of the US economy.[/inlinetweet] It is bigger than big oil, bigger than big banking, and bigger even than the famous military-industrial complex that President Dwight Eisenhower warned about in his farewell speech. In 2013, the most generous estimate pegged the price of the military-industrial complex at $ 1.3 trillion, while healthcare expenditures in 2015 were $ 3.2 trillion, consuming nearly one of every five dollars spent in the US.