KEY POINTS:

  • Winston Churchill once said, “However beautiful the strategy, you should occasionally look at the results.
  • Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web is so appallingly littered with ads, it’s because to get five clicks you have to run 10,000 ads.
  •  60% of the clicks are reported to be mistakes.
  • You are more likely to complete Navy Seal training than click on a banner ad. According to research company Lumen, only 9% of banner ads are even noticed for a second.
  • Studies show that CTRs have little to no correlation to ad effectiveness, yet it is still the most widely utilized measurement (or Key Performance Indicator, in ad jargon) of online advertising performance.

Source: Bob Hoffman

<strong>DTC</strong> Managers guide to online ads

IN SHORT: Out-of-control health care spending exact an enormous and growing toll on Americans. The scale of the broken US health care system reveals itself in tragic ways. Fraud accounts for about $300 billion of annual US health care spending. Many employers no longer try to contain health care spending, but many more are fighting back. The Future of Health Care is Local, Open, and Independent

The Future of Health Care
  • Elizabeth demanded absolute loyalty from her employees and if she sensed that she no longer had it from someone, she could turn on them in a flash.
  • The staff turnover was like nothing ever experienced and the employees were troubled by what they saw as a culture of dishonesty at the company.
  • Lying is a disgusting habit, and it flows through the conversations here (Theranos) like it’s our own currency.