POST SUMMARY: Too many pharma organizations still require sales force experience/management to qualify for senior marketing positions. However, in an era when reps are less effective is this requirement dated?
Category Archive: Bad practices
POST SUMMARY: Researchers find that nearly 70 percent of Americans are on at least one prescription drug, and more than half receive at least two prescriptions, but why medications are prescribed should not be determined by pharma pressure on medical/scientific guidelines.
If you want an example of just how far pharma is lagging in digital look no further than the Novartis Oncology lung cancer site.
POST SUMMARY: Tow stories in the media last week, including a cover story in Newsweek, take aim at pharma. While there is some good reporting most of the content continues to ignore how drugs are marketed today.
One of the questions I get asked and asked again is “why haven’t most pharma companies changes in their approach to DTC and digital marketing?”. The answer to this is complex, but at its heart most major consulting research has indicated that time and time again pharma is a laggard when it comes to change and hiring people who can really question current thinking when it comes to meeting the needs of consumers of healthcare.
POST SUMMARY: Online communities can be a valuable patient resource, but safeguards have to be in place. Using patient data for retargeting or other monetary reasons is going to turn patients off.
POST SUMMARY: Not only do patients have to worry about which drug company paid their physician, they need to determine if their generic drug is the same as the branded equivalent and if their insurance company will allow their doctor to write for a specific medication. What is pharma doing to help patients navigate the complex world of empowered patient choices?
POST SUMMARY: Physicians do not prescribe an Rx because they are getting paid by drug companies. Actually, they are more likely to prescribe a certain product because of insurance companies and managed care incentives.