POST SUMMARY: Too many pharma organizations still require sales force experience/management to qualify for senior marketing positions. However, in an era when reps are less effective is this requirement dated?
One of the questions I get asked and asked again is “why haven’t most pharma companies changes in their approach to DTC and digital marketing?”. The answer to this is complex, but at its heart most major consulting research has indicated that time and time again pharma is a laggard when it comes to change and hiring people who can really question current thinking when it comes to meeting the needs of consumers of healthcare.
POST SUMMARY: Not only do patients have to worry about which drug company paid their physician, they need to determine if their generic drug is the same as the branded equivalent and if their insurance company will allow their doctor to write for a specific medication. What is pharma doing to help patients navigate the complex world of empowered patient choices?