KEY TAKEAWAY: Pharma product websites are unique in that they are not eCommerce sites, but rather exist strictly for informational purposes. Therefore the most important metrics are bounce rate, time on site and number of page views.
KEY TAKEAWAY: According to Ken Wheaton “TV an outmoded, overpriced, unengaging, barely accountable medium thought the upfronts were something to be envied.” CPG marketers know this so what’s taking pharma so long to learn this lesson?
KEY TAKEAWAY: Spending $40 million on a DTC campaign to increase awareness of a drug that people are demolishing on social media is a waste of money. Surely DTC marketers can do better than this.
KEY TAKEAWAY: People in the branded-communications industry are driven by passion and creativity, yet many in the talent pool feel undervalued, undercompensated and that they lack personal development opportunities at their current employers. That’s according to a survey conducted by Contexxt, the strategy and consulting arm of the Girls’ Lounge parent company TFQ Ventures. Is this because of poor performance or executives who see marketing as an expense?