KEY TAKEAWAY: For those of us who have worked in pharma for many years the term “successful commercialization pharma executive” means one thing; increased sales of a prescription drug. While that is the objective of any prescription drug the means to successful commercialization say a lot about the trouble within our industry.
Category Archive: As I See It
KEY TAKEAWAY: Health costs can be reduced through an implementation of wellness programs at the point of care. It requires an investment by insurance companies, but, strategically, could lead to lower overall costs.
KEY TAKEAWAY: DTC marketers need to identify bad agencies before they do too much damage to your brand and you waste a lot of money.
KEY TAKEAWAY: When a Black Box warning prevents you from executing a patient centric online strategy and your website metrics are in the toilet, perhaps it’s best to ask “how can we engage these patients without scaring them away?
KEY TAKEAWAY: Bad managers can cause good people to leave and others to just go through the motions.
KEY TAKEAWAY: A lot of patients and caregivers don’t have the time to research every aspect of their health condition(s) and most pharma companies haven’t done anything to get them the information THEY need to manage their health problems.
KEY TAKEAWAY: Just as insurers are asking pharma companies for proof that new drugs provide better outcomes DTC marketers should demand accountability from their agencies that recommended advertising is effective.
KEY TAKEAWAY: Doctors do not prescribe more branded drugs because of a “free dinner”. It’s because that, while at dinner, they are exposed to peer to peer presentations that increase their knowledge and help them better understand a drug’s benefit in patients.