KEY TAKEAWAY: Pharma marketers need to be held to a higher ethical standard than other industries. Ethics is essential if we are to regain consumer trust and the bad seeds have to be removed before they do more damage to an already fragile industry.
KEY TAKEAWAY: “How did we get to this point that we have a culture like this in corporate America that wants to stick it to consumers?” said Rep. Lacy Clay at yesterday’s hearing om the EpiPen. This sentiment echoes the anger of a lot of people towards the drug industry, yet the drug industry seems to ignore their voices and is carrying on like nothing has changed.
KEY TAKEAWAY: We work too hard and have done too much good to allow some greedy CEO’s and bad executives to continue to drag our industry through the dirt. You have to be the voice of the patient at all meetings and have to do what is morally right to bring back the prestige of working in our industry.
KEY TAKEAWAY: Peter Pitts tries to come to pharma’s defense about the cost of prescription drugs, but the court of public opinion is too strong and too many pharma CEO’s have acted in bad faith.