KEY TAKEAWAY: The rise of false content, stories, via social media and other online channels is on the rise. Pharma companies, and healthcare providers in general, should take steps to ensure that health content is verified so that it can be trusted by online health seekers.
Category Archive: As I See It
KEY TAKEAWAY: Older DTC studies, before 2014, may not be relevant anymore as too much has changed. Patients today are no; longer passive consumers and they are willing to do the legwork to determine the best treatment for them.
KEY TAKEAWAY: Consumers and patients do not want to have a social media relationship with a pharma company. I heard this again and again during the course of three years research for clients. Facebook just doesn’t understand what people want from pharma.
KEY TAKEAWAY: The biggest challenge facing pharma, and all healthcare for that matter, is the drive for increased profit at the expense of patients. Unless pharma acknowledges that they need to put patients first in everything they do, they are going to pay the price in increased calls for a “single payer” system.
KEY TAKEAWAY: 81% of consumers are unsatisfied with their healthcare experience, and the happiest consumers are those who interact with the system the least. There is a gap in perception between providers and consumers on the quality of experience currently being provided.
KEY TAKEAWAY: The top six health insurance CEO’s earn almost $160 million in salaries while they continue to dictate who will get the treatments they need and who will suffer or die. This is a prime example of why for profit healthcare may never work here in the U.S..
KEY TAKEAWAY: Mylan’s CEO has done too much damage to her company and has lost the ability to effectively lead the rank and file and should resign immediately along with her top executives.
KEY TAKEAWAY: In the 16 years since I have been working in/with pharma I have worked with some very smart, patient centric, people. There are many good, hard working people within pharma, whose voices are often silenced in pursuit of numbers on the balance sheet.