Based on the feedback we’re getting from clients pharma marketers need help proving to management that investing in marketing actually does provide an ROI.  However, even when they do get budget approvals it often takes weeks/months of meetings to implement patient focused marketing programs.  Might it be better to outsource their marketing?

KEY TAKEAWAY: GWI Social examined the very latest figures for social media engagement, social behaviors and trends within the social space.  Among the key findings…filling up spare time is the main reason for using social media among 16-24s, while older groups see these platforms as a way to keep up with friends and the news.  But is social media right for pharma?

Per Vox: The Freedom Caucus laid their cards on the table in a meeting Thursday with the Washington Examiner’s editorial board. The group of conservative House members has narrowed their demands to two items:

  1. Ending Obamacare’s essential health benefit requirement, which requires health insurers to cover 10 specific categories of medical care. This includes things like mental health services and maternity coverage.
  2. Ending the Obamacare requirement that insurers charge sick and healthy people the same prices. This is called “community coverage,” and the Freedom Caucus would like to get rid of it, instead letting insurers charge higher premiums to sicker patients who they expect to cost more. 

This is  dangerous time folks and the media and consumers had better wake up to the reality of the dangers of the insurance industry and far right politicians.