KEY TAKEAWAY: Firms that focus on sales and profits instead of the “meaning story” – fuel employee disengagement. Pharma needs to aim to have a positive impact on patients’ lives through our products and provide services that are in alignment with company value statements.
Category Archive: As I See It
KEY TAKEAWAY: When a CEO decides to take the money and leave a company facing challenges you have to wonder why in the hell he was eve named CEO?
KEY TAKEAWAY: According to Media Post “clearly broadcast TV advertising is still the best medium to drive awareness quickly to the widest possible audience demographic when marketing an Rx drug in the United States”. They could not be more wrong and the author is naive about why when it comes to choosing TV over online.
KEY TAKEAWAY: For those of us who have worked in pharma for many years the term “successful commercialization pharma executive” means one thing; increased sales of a prescription drug. While that is the objective of any prescription drug the means to successful commercialization say a lot about the trouble within our industry.
KEY TAKEAWAY: Health costs can be reduced through an implementation of wellness programs at the point of care. It requires an investment by insurance companies, but, strategically, could lead to lower overall costs.
KEY TAKEAWAY: DTC marketers need to identify bad agencies before they do too much damage to your brand and you waste a lot of money.
KEY TAKEAWAY: When a Black Box warning prevents you from executing a patient centric online strategy and your website metrics are in the toilet, perhaps it’s best to ask “how can we engage these patients without scaring them away?
KEY TAKEAWAY: Bad managers can cause good people to leave and others to just go through the motions.