KEY TAKEAWAY: A two minute story on the evening news about a new cancer drug doesn’t answer enough questions for people who may want to know more before meeting with their doctor.  Biopharma companies need to set realistic expectations when it comes to new drugs and they need to be a credible source of medical information for patients, but all too often their websites are a billboard that says “ask your doctor about me”.

Studying concept: black text Case Study under the curled piece of Blue torn paper with Hand Drawn Education Icons

KEY TAKEAWAY: DTC TV ads can produce results, but it’s essential to drive patients into the doctor to ask for your drug while educating physicians on the telltale symptoms of the disease state you are marketing to.

John Henning Schumann is an internal medicine doctor and serves as president of the University of Oklahoma’s Tulsa campus. He recently wrote an article entitled  “Those TV Drug Ads Distract Us From The Medical Care We Need“.  Although he has some valid points he fails to recognize that patients want to control conversations around what they perceive is THEIR healthcare.