KEY TAKEAWAY: Despite the fact that close to 90 percent of providers participating in meaningful use offer their patients online access, only about one-third of patients actually log in to see their data, according to the U.S. Government Accountability Office. Why? Because providers like Atenahealth offer a lousy user experience.
KEY SUMMARY: According to Axios “the CEOs of 70 of the largest U.S. health care companies cumulatively have earned $9.8 billion in the seven years since the Affordable Care Act was passed, and their earnings have grown faster than most Americans’ during that time, according to an Axios analysis of federal financial documents.
KEY TAKEAWAY: According to DRG [inlinetweet prefix=”” tweeter=”” suffix=””]31% of adults leave a website if they can’t get the information they want in a couple of clicks[/inlinetweet] and 45% of online adults don’t trust online information because of fake news. Pharma is letting these opportunities go down the drain.
KEY TAKEAWAY: According to Sloan Management Review “employees and executives are highly inclined to jump ship if they feel they don’t have opportunities to develop digital skills”. While there are some digital pioneers trying to push the boundaries of digital marketing the industry continues to bleed talent.