KEY TAKEAWAY: Patients want to be empowered when it comes to choosing oncology treatments, but there’s a fine line between informing and pushing products that may not be right for them.
Category Archive: As I See It
KEY TAKEAWAY: Despite the fact that close to 90 percent of providers participating in meaningful use offer their patients online access, only about one-third of patients actually log in to see their data, according to the U.S. Government Accountability Office. Why? Because providers like Atenahealth offer a lousy user experience.
KEY SUMMARY: According to Axios “the CEOs of 70 of the largest U.S. health care companies cumulatively have earned $9.8 billion in the seven years since the Affordable Care Act was passed, and their earnings have grown faster than most Americans’ during that time, according to an Axios analysis of federal financial documents.
KEY TAKEAWAY: Each disease condition has unique online characteristics with online health seekers. It’s a mistake to take any “generic” research and apply it all health conditions.
KEY TAKEAWAY: According to DRG [inlinetweet prefix=”” tweeter=”” suffix=””]31% of adults leave a website if they can’t get the information they want in a couple of clicks[/inlinetweet] and 45% of online adults don’t trust online information because of fake news. Pharma is letting these opportunities go down the drain.
KEY TAKEAWAY: Agencies, when given the chance, can do great work in DTC marketing, but too often pharma clients cut their budgets to ensure that they barely have enough to “get the job done”. Today that’s not good enough.
KEY TAKEAWAY: If Apple, or Microsoft, can enter the EHR market it could mean real trouble for current vendors like Athena. Make no mistake, no EHR company is currently in a comfortable position and could be sent packing very easily.
KEY TAKEAWAY: According to Sloan Management Review “employees and executives are highly inclined to jump ship if they feel they don’t have opportunities to develop digital skills”. While there are some digital pioneers trying to push the boundaries of digital marketing the industry continues to bleed talent.